Content gap analysis, weak keywords analysis
Posted: Sun Jan 19, 2025 4:12 am
This helped me benchmark against top-quality content that’s already ranking high. It also enabled me to understand what’s working for my competitors — such as keyword strategy, depth of content, user intent alignment, etc.
Pay Attention To the Missing Keywords Section
What I‘ve found most effective is using the Missing Keywords section to identify keyword gaps. This section reveals keyword opportunities for which your competitors rank, but you haven’t targeted.
content gap analysis, missing keywords analysis
Here is what I found in the Missing Keywords section — a very crucial insight for my keyword gap analysis. The following represent an untapped potential to drive traffic:
For the keyword “Smart goals,” Smartsheet ranks #5, and Asana ranks #7, but ClickUp has no visibility despite the term generating a massive 201,000 monthly searches.
The phrase “What are smart goals” has 8,100 monthly searches, and both Smartsheet and Asana dominate the rankings (#9 and #10).
Weak Keywords Are Your Low-Hanging Fruit
Next, I look at weak keywords, those where ClickUp brazil phone number material ranks but falls behind competitors. These are low-hanging fruit because we already have some visibility and just need to work our way up.
For instance:
For “daily schedule template,” ClickUp ranks #26, while Smartsheet ranks #7, pulling in most of the traffic from the 5,400 monthly searches. I'd focus on improving and optimizing content for this keyword to climb up the rankings.
For the term “project proposal template,” ClickUp is way behind at #54, compared to Smartsheet (#5) and Asana (#3). With 4,400 monthly searches on the table, I'd refine my strategy and target this keyword to close the gap.
After this research and assessment, I have a solid understanding of the content that holds potential. These keywords represent opportunities to improve existing content to better meet search intent and audience expectations.
Pay Attention To the Missing Keywords Section
What I‘ve found most effective is using the Missing Keywords section to identify keyword gaps. This section reveals keyword opportunities for which your competitors rank, but you haven’t targeted.
content gap analysis, missing keywords analysis
Here is what I found in the Missing Keywords section — a very crucial insight for my keyword gap analysis. The following represent an untapped potential to drive traffic:
For the keyword “Smart goals,” Smartsheet ranks #5, and Asana ranks #7, but ClickUp has no visibility despite the term generating a massive 201,000 monthly searches.
The phrase “What are smart goals” has 8,100 monthly searches, and both Smartsheet and Asana dominate the rankings (#9 and #10).
Weak Keywords Are Your Low-Hanging Fruit
Next, I look at weak keywords, those where ClickUp brazil phone number material ranks but falls behind competitors. These are low-hanging fruit because we already have some visibility and just need to work our way up.
For instance:
For “daily schedule template,” ClickUp ranks #26, while Smartsheet ranks #7, pulling in most of the traffic from the 5,400 monthly searches. I'd focus on improving and optimizing content for this keyword to climb up the rankings.
For the term “project proposal template,” ClickUp is way behind at #54, compared to Smartsheet (#5) and Asana (#3). With 4,400 monthly searches on the table, I'd refine my strategy and target this keyword to close the gap.
After this research and assessment, I have a solid understanding of the content that holds potential. These keywords represent opportunities to improve existing content to better meet search intent and audience expectations.