What are the holidays in 2024? Prepare your business for next year!
Posted: Sun Jan 19, 2025 4:29 am
How are you preparing for 2024? If you have a business, you know how important it is to keep an eye on the calendar to take advantage of special dates, such as Mother's Day and Christmas , to create personalized marketing and sales strategies in advance.
The year brings many opportunities for small businesses to sell more and get closer to their customers. Each commemorative date is a new chance to connect with your audience, showcase your products and build relationships with consumers.
With that in mind, we've made a list of the main holidays and commemorative dates for next year so you can write them down on your calendar and include them in your planning. Find out more!
Major holidays in 2024
In Brazil, holidays may vary depending on the state how to use canada phone numbers or municipality, but there are national holidays that are celebrated throughout the country. Here is a list of the main ones so you can prepare and organize your business:
Universal Fellowship (New Year) - January 1st
Carnival - February 12th and 13th
Ash Wednesday - February 14
Passion of the Christ - March 29
Easter - March 31st
Tiradentes - April 21st
Labor Day - May 1st
Corpus Christi - May 30th
Independence of Brazil - September 7th
Our Lady of Aparecida Day - October 12th
Teacher's Day - October 15th
All Souls' Day - November 2nd
Proclamation of the Republic - November 15
Black Consciousness - November 20th
Christmas - December 25th
In addition to these national holidays, some states and municipalities may have specific regional or local holidays. To decide on your employees’ days off and also to define personalized strategies according to these dates, be sure to check what these holidays are in your region.
Knowing when each holiday falls allows you to plan in advance to make the most of it for your business. This is important for, for example, coordinating work schedules with employees , setting up your store window, preparing your website to receive a greater volume of demand, offering discounts, making personalized offers according to the date and exploring the theme on social media.
10 commemorative dates for commerce in 2024
In addition to national holidays, there are other commemorative dates that also bring opportunities for small businesses. With this in mind, we have put together this list of the 10 most important dates for commerce in 2024:
Consumer Day - March 15th
Easter - March 31st
Mother's Day - May 12th (second Sunday in May)
Valentine's Day - June 12th
Father's Day - August 11th (second Sunday in August)
Customer Day - September 15th
Children's Day - October 12th
Black Friday - November 29th (last Friday of the month)
Cyber Monday - December 2nd (first Monday after Black Friday)
Christmas - December 25th
Looking at this list (and the previous list, with the holidays), you will see that you have at least one opportunity in almost every month to create something different for your client and improve your results in 2024. So, get to work!
The importance of planning for special dates in commerce
Planning for holidays in retail is essential to the success of your operations. These moments offer unique opportunities to boost sales and build lasting relationships with customers.
Planning for dates helps business owners adjust their marketing, inventory , and customer service strategies to meet seasonal demand, ensuring a positive experience for consumers.
Furthermore, planning allows the creation of attractive, personalized promotions aligned with the values associated with each celebration, strengthening the impact of promotional actions.
Lack of planning, on the other hand, can generate several operational challenges, such as lack of stock, employee overload, unsatisfactory shopping experiences and loss of sales opportunities.
Another important point to consider is that competition during the holidays can be intense, and consumers are increasingly demanding. Therefore, if you don't have a solid strategy, you may end up losing customers to better prepared competitors .
Therefore, organizing in advance for celebratory dates is a strategic investment that boosts the company's financial performance and strengthens the brand's position in the market, building a positive reputation and ensuring customer loyalty over time.
Take advantage of seasonality to adapt your business and sell more
Now that you know the importance of planning for special dates and what the holiday and celebration calendar will look like in 2024, let's look at some tips for you to adopt in your business and sell more next year. Check it out!
1. Advance planning
As we said, it is important to start planning in advance , considering stocks, work team, and specific marketing strategies for each date.
2. Staff roster
Adapt staffing levels to meet expected demand. Ensure that your team is prepared to provide efficient service to all customers, especially during busy periods such as Christmas and Mother's Day.
3. Themed decoration and shop windows
Personalize your store with themed decorations that reflect the holiday. Attractive display windows can catch customers' attention and create an inviting environment.
4. Online preparation
If your business relies on online operations, make sure your website is optimized for the increased traffic. Additionally, consider offering exclusive deals for online shopping during these times.
5. Strategic discounts and promotions
Offer attractive discounts and promotions that are in line with your profit margin. Develop strategies that encourage additional purchases, such as progressive discounts or free gifts.
6. Personalized offers
Use customer data to create personalized offers. This could include exclusive discount coupons sent via email or text message, for example.
7. Social media strategy
Boost your brand's presence on social media with themed campaigns. Use specific hashtags, create exclusive content for the dates and interact with customers on your profile.
8. Special loyalty programs
Create special loyalty programs for special dates, offering exclusive rewards to long-time customers.
9. Excellent service
Train your staff to provide excellent service during the holidays. Make sure your employees are aware of promotions and can effectively guide customers.
10. Adequate stock
Keep strict control of your inventory to avoid problems with product shortages. After all, your store needs to be prepared to meet a higher demand than usual.
11. Fast and reliable delivery
Ensure the quality of your delivery service to handle an increase in order volume. Fast and reliable deliveries can be a major competitive advantage.
12. Strategic partnerships
Consider partnering with other companies or brands to create joint or collaborative offerings that attract more customers.
13. Creating special events
Host special in-store events, such as product launches, new product demo sessions, or interactive activities that engage customers.
14. Post-event feedback
After the holiday, collect customer feedback to evaluate your store's performance and identify areas for improvement for future dates.
15. Data analysis
Use analysis tools to evaluate the performance of the strategies adopted. This will provide valuable insights for future planning, allowing you to make the necessary adjustments to your sales strategies.
The year brings many opportunities for small businesses to sell more and get closer to their customers. Each commemorative date is a new chance to connect with your audience, showcase your products and build relationships with consumers.
With that in mind, we've made a list of the main holidays and commemorative dates for next year so you can write them down on your calendar and include them in your planning. Find out more!
Major holidays in 2024
In Brazil, holidays may vary depending on the state how to use canada phone numbers or municipality, but there are national holidays that are celebrated throughout the country. Here is a list of the main ones so you can prepare and organize your business:
Universal Fellowship (New Year) - January 1st
Carnival - February 12th and 13th
Ash Wednesday - February 14
Passion of the Christ - March 29
Easter - March 31st
Tiradentes - April 21st
Labor Day - May 1st
Corpus Christi - May 30th
Independence of Brazil - September 7th
Our Lady of Aparecida Day - October 12th
Teacher's Day - October 15th
All Souls' Day - November 2nd
Proclamation of the Republic - November 15
Black Consciousness - November 20th
Christmas - December 25th
In addition to these national holidays, some states and municipalities may have specific regional or local holidays. To decide on your employees’ days off and also to define personalized strategies according to these dates, be sure to check what these holidays are in your region.
Knowing when each holiday falls allows you to plan in advance to make the most of it for your business. This is important for, for example, coordinating work schedules with employees , setting up your store window, preparing your website to receive a greater volume of demand, offering discounts, making personalized offers according to the date and exploring the theme on social media.
10 commemorative dates for commerce in 2024
In addition to national holidays, there are other commemorative dates that also bring opportunities for small businesses. With this in mind, we have put together this list of the 10 most important dates for commerce in 2024:
Consumer Day - March 15th
Easter - March 31st
Mother's Day - May 12th (second Sunday in May)
Valentine's Day - June 12th
Father's Day - August 11th (second Sunday in August)
Customer Day - September 15th
Children's Day - October 12th
Black Friday - November 29th (last Friday of the month)
Cyber Monday - December 2nd (first Monday after Black Friday)
Christmas - December 25th
Looking at this list (and the previous list, with the holidays), you will see that you have at least one opportunity in almost every month to create something different for your client and improve your results in 2024. So, get to work!
The importance of planning for special dates in commerce
Planning for holidays in retail is essential to the success of your operations. These moments offer unique opportunities to boost sales and build lasting relationships with customers.
Planning for dates helps business owners adjust their marketing, inventory , and customer service strategies to meet seasonal demand, ensuring a positive experience for consumers.
Furthermore, planning allows the creation of attractive, personalized promotions aligned with the values associated with each celebration, strengthening the impact of promotional actions.
Lack of planning, on the other hand, can generate several operational challenges, such as lack of stock, employee overload, unsatisfactory shopping experiences and loss of sales opportunities.
Another important point to consider is that competition during the holidays can be intense, and consumers are increasingly demanding. Therefore, if you don't have a solid strategy, you may end up losing customers to better prepared competitors .
Therefore, organizing in advance for celebratory dates is a strategic investment that boosts the company's financial performance and strengthens the brand's position in the market, building a positive reputation and ensuring customer loyalty over time.
Take advantage of seasonality to adapt your business and sell more
Now that you know the importance of planning for special dates and what the holiday and celebration calendar will look like in 2024, let's look at some tips for you to adopt in your business and sell more next year. Check it out!
1. Advance planning
As we said, it is important to start planning in advance , considering stocks, work team, and specific marketing strategies for each date.
2. Staff roster
Adapt staffing levels to meet expected demand. Ensure that your team is prepared to provide efficient service to all customers, especially during busy periods such as Christmas and Mother's Day.
3. Themed decoration and shop windows
Personalize your store with themed decorations that reflect the holiday. Attractive display windows can catch customers' attention and create an inviting environment.
4. Online preparation
If your business relies on online operations, make sure your website is optimized for the increased traffic. Additionally, consider offering exclusive deals for online shopping during these times.
5. Strategic discounts and promotions
Offer attractive discounts and promotions that are in line with your profit margin. Develop strategies that encourage additional purchases, such as progressive discounts or free gifts.
6. Personalized offers
Use customer data to create personalized offers. This could include exclusive discount coupons sent via email or text message, for example.
7. Social media strategy
Boost your brand's presence on social media with themed campaigns. Use specific hashtags, create exclusive content for the dates and interact with customers on your profile.
8. Special loyalty programs
Create special loyalty programs for special dates, offering exclusive rewards to long-time customers.
9. Excellent service
Train your staff to provide excellent service during the holidays. Make sure your employees are aware of promotions and can effectively guide customers.
10. Adequate stock
Keep strict control of your inventory to avoid problems with product shortages. After all, your store needs to be prepared to meet a higher demand than usual.
11. Fast and reliable delivery
Ensure the quality of your delivery service to handle an increase in order volume. Fast and reliable deliveries can be a major competitive advantage.
12. Strategic partnerships
Consider partnering with other companies or brands to create joint or collaborative offerings that attract more customers.
13. Creating special events
Host special in-store events, such as product launches, new product demo sessions, or interactive activities that engage customers.
14. Post-event feedback
After the holiday, collect customer feedback to evaluate your store's performance and identify areas for improvement for future dates.
15. Data analysis
Use analysis tools to evaluate the performance of the strategies adopted. This will provide valuable insights for future planning, allowing you to make the necessary adjustments to your sales strategies.