Focus on recipes and baking tips
Posted: Sun Jan 19, 2025 4:29 am
The goal of content in this step is to bring the Koopmans brand to the attention of a broad audience. This means that the content should be fun and recognizable, so that many people will share it. If your goal is to increase brand awareness, you should make the content striking and entertaining. For example, Koopmans has a YouTube channel with instructional videos on baking certain recipes. For example, replace the serious baking lady for two first-year students who know nothing about baking. Entertainment guaranteed.
You can also create new moments of baking. In the summer, many people have taken the barbecue down from the attic. Why not make a funny video with tough guys trying to bake pancakes on the barbecue?
Step 2: What are you?
The brand must give meaning to itself. This meaning can be given in concrete performances that focus on the extent to which the product or service fulfils the rational need of the customer. Example: Dayson vacuum cleaners are known for their suction power, durability and the fact that vacuum cleaner bags are a thing of the past.
However, a brand can also create an abstract image. This meaning focuses on the emotional, symbolic and intangible dimensions. Example: if you choose safety, you drive a Volvo.
An example of the baking tips on Koopmans' Facebook page.
An example of the baking tips on Koopmans' Facebook page.
Koopmans wants to be a support and confidant during baking with the help south africa mobile phone number list of content and chooses the rational needs of the customer. It shares recipes on the website and in case of problems you can ask for help during baking via Twitter .
On Koopmans' YouTube channel, a woman explains how to make certain recipes, and she also gives baking tips. What is striking is that there is little consistency in the planning of the videos, most of which are already more than a year old. Outdated content loses more and more value and with it the support for the brand.
The emotion of traditional Dutch homely cosiness
On the Facebook page (quite successful with over 20,000 likes), Koopmans tries to convey, in addition to various recipes, also the emotional value of traditional Dutch homely cosiness.
The typical Dutch cosiness in the home.
The typical Dutch cosiness in the home.
It is no surprise that this photo scores by far the most likes, comments and shares : many people recognize the feeling of watching grandma bake pancakes as a little boy or girl. When you see this image, you smell the scent of pancakes and you get a sentimental and even melancholic feeling. It is not just the pancakes that you think about, but your entire childhood comes to mind.
You can also create new moments of baking. In the summer, many people have taken the barbecue down from the attic. Why not make a funny video with tough guys trying to bake pancakes on the barbecue?
Step 2: What are you?
The brand must give meaning to itself. This meaning can be given in concrete performances that focus on the extent to which the product or service fulfils the rational need of the customer. Example: Dayson vacuum cleaners are known for their suction power, durability and the fact that vacuum cleaner bags are a thing of the past.
However, a brand can also create an abstract image. This meaning focuses on the emotional, symbolic and intangible dimensions. Example: if you choose safety, you drive a Volvo.
An example of the baking tips on Koopmans' Facebook page.
An example of the baking tips on Koopmans' Facebook page.
Koopmans wants to be a support and confidant during baking with the help south africa mobile phone number list of content and chooses the rational needs of the customer. It shares recipes on the website and in case of problems you can ask for help during baking via Twitter .
On Koopmans' YouTube channel, a woman explains how to make certain recipes, and she also gives baking tips. What is striking is that there is little consistency in the planning of the videos, most of which are already more than a year old. Outdated content loses more and more value and with it the support for the brand.
The emotion of traditional Dutch homely cosiness
On the Facebook page (quite successful with over 20,000 likes), Koopmans tries to convey, in addition to various recipes, also the emotional value of traditional Dutch homely cosiness.
The typical Dutch cosiness in the home.
The typical Dutch cosiness in the home.
It is no surprise that this photo scores by far the most likes, comments and shares : many people recognize the feeling of watching grandma bake pancakes as a little boy or girl. When you see this image, you smell the scent of pancakes and you get a sentimental and even melancholic feeling. It is not just the pancakes that you think about, but your entire childhood comes to mind.