How do negative keywords work in Yandex Direct?
Posted: Sun Jan 19, 2025 4:29 am
Negative words are added when setting up campaigns in Yandex Direct along with key phrases. Ads are not shown for search queries that contain negative words.
Example. An advertising campaign has the keyword "buy a fountain pen". But the store only sells expensive premium Montblanc pens, and it is not interested in users who are looking for cheap gel or ballpoint pens. Therefore, the list of negative keywords includes the words "cheap", "inexpensive", "used", and others. Now, if a user enters the query "buy a fountain pen", the ad is shown, but if "buy a fountain pen inexpensively" - it is not.
Correctly selected negative keywords increase the cyprus phone number material relevance of ads, CTR and save budget.
What happens if you don't set up negative keywords? Nothing good. Here's an example: we're looking for a special jar with a tap for kombucha.
How to choose negative keywords for search advertising in Yandex The first ad we see is relevant. But in second place is a glass and plastic container store whose catalog does not include kombucha jars. As a result, the user may click on the ad and waste a portion of the advertiser's budget.
How to fix the miss? Add the adjective "tea" to the list of negative words. A simple (and free) recipe for saving advertising costs.
Negative keywords are words or phrases that prevent your ad from showing in search and the Ad Network after they've been added to your campaign settings.
Example. An advertising campaign has the keyword "buy a fountain pen". But the store only sells expensive premium Montblanc pens, and it is not interested in users who are looking for cheap gel or ballpoint pens. Therefore, the list of negative keywords includes the words "cheap", "inexpensive", "used", and others. Now, if a user enters the query "buy a fountain pen", the ad is shown, but if "buy a fountain pen inexpensively" - it is not.
Correctly selected negative keywords increase the cyprus phone number material relevance of ads, CTR and save budget.
What happens if you don't set up negative keywords? Nothing good. Here's an example: we're looking for a special jar with a tap for kombucha.
How to choose negative keywords for search advertising in Yandex The first ad we see is relevant. But in second place is a glass and plastic container store whose catalog does not include kombucha jars. As a result, the user may click on the ad and waste a portion of the advertiser's budget.
How to fix the miss? Add the adjective "tea" to the list of negative words. A simple (and free) recipe for saving advertising costs.
Negative keywords are words or phrases that prevent your ad from showing in search and the Ad Network after they've been added to your campaign settings.