Another example that highlights
Posted: Sun Jan 19, 2025 4:34 am
A smart use of Twitch resources is Burger King's The King of Stream campaign . With it, the famous fast food brand took advantage of the donation function of streams to promote its summer offers. On Twitch, making a donation allows you to send a message that is read live by a bot for the participants of the live stream to listen to. This strategy resulted in an entertaining dynamic that Burger King compiled in the following video.
Own accounts
As we said, the Twitch interface is not particularly friendly to the discovery of new content, so planning a strategy from your own account can be more difficult. However, through quality content that adapts to the demands of the users of this platform, it is possible to generate a successful campaign.
For example, we have the case of Laagam, a clothing brand colombia business email database that has its own Twitch account, and uploads quite a variety of content on it. As we can see in the image, Twitch allows you to create templates in which live videos are shown, so that the user can take a look at the content of the live stream they have just entered.
In this case, the brand is not mentioned in the conversation, so it is simply about offering entertainment to the viewers by increasing brand awareness. Because in this live broadcast about Women's Day, rather than talking about Laagam, topics about fashion and inspiring women were discussed.
Own accounts
As we said, the Twitch interface is not particularly friendly to the discovery of new content, so planning a strategy from your own account can be more difficult. However, through quality content that adapts to the demands of the users of this platform, it is possible to generate a successful campaign.
For example, we have the case of Laagam, a clothing brand colombia business email database that has its own Twitch account, and uploads quite a variety of content on it. As we can see in the image, Twitch allows you to create templates in which live videos are shown, so that the user can take a look at the content of the live stream they have just entered.
In this case, the brand is not mentioned in the conversation, so it is simply about offering entertainment to the viewers by increasing brand awareness. Because in this live broadcast about Women's Day, rather than talking about Laagam, topics about fashion and inspiring women were discussed.