So if we succeed in creating not only value
Posted: Sun Jan 19, 2025 4:34 am
Everyone a journalist
The question is how to retain the good aspects of the periodical magazine and at the same time do justice to changing media preferences and new, technical possibilities.
In the last episode of the much-watched and discussed documentary series ' Iedereen journalist ', interviewee Joris Luyendijk subtly suggests to compiler and presenter Henk Steenhuis: "You could have made this documentary online, then you would have had a lot of reactions from people, you could have done an in-depth interview with me in which I could have responded to those reactions. This documentary is still 20th-century journalism. In 21st-century journalism, you can involve readers in making 'the product'."
Henk Steenhuis and Joris Luyendijk in 'Everyone a Journalist' - Photo by Wim Bos
Henk Steenhuis and Joris Luyendijk in 'Everyone a Journalist' – Photo by Wim Bos
And in the same interview, it's about the young Dutch web developer Daan Louter who sent his CV to Luyendijk's employer The Guardian and was promptly asked to make the wonderful multimedia documentary Firestorm together with journalists and video editors this spring . According to Luyendijk, that is also the future: journalists and web developers who come up with concepts, articles and series together. Just like in a good magazine, where the art director is present from the first editorial meeting about a new issue.
The great digital equalizer
Due to digitalisation, journalists and web developers, but also photographers, film makers, programme makers and other media professionals, are increasingly fishing in the same pond. The digital equalizer has made them all instrumentalists in the great multimedia orchestra. Magazine makers play a considerable part in this with a thorough knowledge of magazine rhythm, editorial formulas, text-image ratio and other indispensable ingredients with which you can reach and bind a target group. The medium may change, the laws of engagement do not.
Everyone publisher
Digitisation has not only democratised journalism, but also on the publishing side a lot is happening. More and more brands are discovering content marketing as a means to attract and retain customers. They offer high-quality branded content that holds the attention of the scanning reader and deepens the brand experience. Readers value the information, find it credible and are influenced by it. Branded content published on the internet and in existing or own magazines (print and digital) is now even considered more effective than traditional advertisements.
According to Marketo, maker of marketing software, more than a quarter of the slovenia mobile phone number list marketing budget of B2B organizations now goes to content marketing . The explanation for this is simple according to marketing manager Edwin Vlems in an article on Marketingfacts : “Everyone searches on Google these days. And the one who answers their questions has an advantage.”
But a one-time Google hit is not enough. Here too, it is about building a relationship. Just like good newspapers and magazines, brands can offer value by distributing unique and reliable content. The role that content plays in value creation is well described in this article on the influence of the internet on the media industry that is also cited by Vlems.
Creating value & reader loyalty
Photo: Bigstock
Photo: Bigstock
Readers’ habits and the value they attach to content are essential to their behavior. Good newspapers and magazines offer a selection of what is important and explain why. That is their added value. Habits are more complicated and subtle. Print media have long been part of deeply rooted lifestyles. That habit made it easier to retain value. Once the value of a periodical has been recognized (or passed on), it is essential to readers. They do not want to lose that value; a non-reader has not yet found it. That is why it is easier to retain a reader than to acquire a new one.
but also reader loyalty with online content, then success is the logical consequence and not only for media brands. All brands benefit from periodically visiting their target groups with unique and valuable content. One more reason to assume that magazines, especially digitally, have a bright future.
The question is how to retain the good aspects of the periodical magazine and at the same time do justice to changing media preferences and new, technical possibilities.
In the last episode of the much-watched and discussed documentary series ' Iedereen journalist ', interviewee Joris Luyendijk subtly suggests to compiler and presenter Henk Steenhuis: "You could have made this documentary online, then you would have had a lot of reactions from people, you could have done an in-depth interview with me in which I could have responded to those reactions. This documentary is still 20th-century journalism. In 21st-century journalism, you can involve readers in making 'the product'."
Henk Steenhuis and Joris Luyendijk in 'Everyone a Journalist' - Photo by Wim Bos
Henk Steenhuis and Joris Luyendijk in 'Everyone a Journalist' – Photo by Wim Bos
And in the same interview, it's about the young Dutch web developer Daan Louter who sent his CV to Luyendijk's employer The Guardian and was promptly asked to make the wonderful multimedia documentary Firestorm together with journalists and video editors this spring . According to Luyendijk, that is also the future: journalists and web developers who come up with concepts, articles and series together. Just like in a good magazine, where the art director is present from the first editorial meeting about a new issue.
The great digital equalizer
Due to digitalisation, journalists and web developers, but also photographers, film makers, programme makers and other media professionals, are increasingly fishing in the same pond. The digital equalizer has made them all instrumentalists in the great multimedia orchestra. Magazine makers play a considerable part in this with a thorough knowledge of magazine rhythm, editorial formulas, text-image ratio and other indispensable ingredients with which you can reach and bind a target group. The medium may change, the laws of engagement do not.
Everyone publisher
Digitisation has not only democratised journalism, but also on the publishing side a lot is happening. More and more brands are discovering content marketing as a means to attract and retain customers. They offer high-quality branded content that holds the attention of the scanning reader and deepens the brand experience. Readers value the information, find it credible and are influenced by it. Branded content published on the internet and in existing or own magazines (print and digital) is now even considered more effective than traditional advertisements.
According to Marketo, maker of marketing software, more than a quarter of the slovenia mobile phone number list marketing budget of B2B organizations now goes to content marketing . The explanation for this is simple according to marketing manager Edwin Vlems in an article on Marketingfacts : “Everyone searches on Google these days. And the one who answers their questions has an advantage.”
But a one-time Google hit is not enough. Here too, it is about building a relationship. Just like good newspapers and magazines, brands can offer value by distributing unique and reliable content. The role that content plays in value creation is well described in this article on the influence of the internet on the media industry that is also cited by Vlems.
Creating value & reader loyalty
Photo: Bigstock
Photo: Bigstock
Readers’ habits and the value they attach to content are essential to their behavior. Good newspapers and magazines offer a selection of what is important and explain why. That is their added value. Habits are more complicated and subtle. Print media have long been part of deeply rooted lifestyles. That habit made it easier to retain value. Once the value of a periodical has been recognized (or passed on), it is essential to readers. They do not want to lose that value; a non-reader has not yet found it. That is why it is easier to retain a reader than to acquire a new one.
but also reader loyalty with online content, then success is the logical consequence and not only for media brands. All brands benefit from periodically visiting their target groups with unique and valuable content. One more reason to assume that magazines, especially digitally, have a bright future.