The Benjamin Franklin closure
Posted: Sun Jan 19, 2025 4:55 am
This logical approach appeals to analytical prospects by breaking down the pros and cons, helping them make a clear, reasoned decision.
How it works
Create a tangible comparison of benefits versus drawbacks to highlight the advantages of moving forward. Use visual tools such as charts, tables, or animated visuals to illustrate this change. This technique simplifies complex considerations and turns them into actionable insights.
Example
"Let's weigh the advantages of starting now versus waiting another six months"
When to use
The potential client values ​​structured, data-driven decision making
Simplifying the options will help resolve your doubts
Logical reasoning is the key to building trust
The Benjamin Franklin closure works well for analytical decision makers who rely on clear belgium whatsapp number data comparisons to finalize their choices.
Benjamin Franklin himself used this method to make tough decisions. He called it " moral algebra " - listing pros and cons, assigning a weight to each, and letting logic guide his choice. It's a centuries-old technique that still works wonders for today's sales force.
Closing the test
This gentle technique gauges a prospect's willingness to confirm without putting pressure on them, making it easier to identify concerns early.
How it works
Ask hypothetical or probing questions to test their interest and uncover any concerns. It's a gentle way to gauge their position and guide the conversation.
Example
"If we start this week, would you have the resources to begin implementation on Friday?"
When to use
The prospect seems to be close to making a decision, but hasn't fully committed.
You need to uncover hidden concerns or objections
A subtle approach fits your decision-making pace
The trial version works best when you are unsure of the prospect's willingness and want to assess their willingness to move forward.
Read also 10 Free Sales Pipeline Templates to Close More Deals
How it works
Create a tangible comparison of benefits versus drawbacks to highlight the advantages of moving forward. Use visual tools such as charts, tables, or animated visuals to illustrate this change. This technique simplifies complex considerations and turns them into actionable insights.
Example
"Let's weigh the advantages of starting now versus waiting another six months"
When to use
The potential client values ​​structured, data-driven decision making
Simplifying the options will help resolve your doubts
Logical reasoning is the key to building trust
The Benjamin Franklin closure works well for analytical decision makers who rely on clear belgium whatsapp number data comparisons to finalize their choices.
Benjamin Franklin himself used this method to make tough decisions. He called it " moral algebra " - listing pros and cons, assigning a weight to each, and letting logic guide his choice. It's a centuries-old technique that still works wonders for today's sales force.
Closing the test
This gentle technique gauges a prospect's willingness to confirm without putting pressure on them, making it easier to identify concerns early.
How it works
Ask hypothetical or probing questions to test their interest and uncover any concerns. It's a gentle way to gauge their position and guide the conversation.
Example
"If we start this week, would you have the resources to begin implementation on Friday?"
When to use
The prospect seems to be close to making a decision, but hasn't fully committed.
You need to uncover hidden concerns or objections
A subtle approach fits your decision-making pace
The trial version works best when you are unsure of the prospect's willingness and want to assess their willingness to move forward.
Read also 10 Free Sales Pipeline Templates to Close More Deals