So, what can brands and businesses do to connect with their potential customers? Leverage content creators who have already managed to capture the attention and trust of their audience.
82% of consumers would buy from a content creator’s recommendation .” Digital Marketing Institute states that “ 86% of women read recommendations on social media before making a purchase and Influencerhub reports that 6 in 10 Youtube subscribers will follow a content creator’s advice on what to buy, over TV or celebrities .” These are just a few of the published studies that speak to the power that content creators have and their real impact on their audience.
Boost Marketing , the new methodology that allows you to connect with users in a more effective way
Grow your business with your own community of content creators | Filiatly.
Unlike influencer marketing, where ephemeral agreements are czech republic business email database proposed, or affiliate marketing, where there is no need for a relationship between brand and affiliate, boost marketing proposes the creation of a community of content creators . This community is achieved when quality relationships are cultivated between the brand or company and the content creator through the creation of mutually beneficial collaboration agreements.
To create a community of content creators that truly deliver results, you must apply the six phases of Boost Marketing:
Define the strategy
Identifying content creators
Propose mutually beneficial collaboration agreements
Let content creators create and publish
Amplify the content that has had the best organic results
Thanking content creators
The fifth phase is undoubtedly one of the most interesting for marketers, as it is based on identifying the publications that have had the best organic results and amplifying their reach through ads.