Inspiration not an illustration
Posted: Sun Jan 19, 2025 5:10 am
Visualize your story, not your product
Is your product or company not really photogenic? No problem, a product usually does not provide a really exciting or inspiring image. Create the right context for your product. Choose a theme that fits your product. That theme does not have to have a direct link with your product, but for example with the lifestyle that fits it. For example, Red Bull very successfully claims the theme extreme sports and also carries this out on Instagram.
Use user content
All brands can be found on Instagram, says Nitrogram , the platform for switzerland mobile phone number data brands on Instagram. This means that every smartphone owner can take a photo and tag it with your brand. So it is likely that there are already several photos of your brand on Instagram before your brand officially starts with Instagram.
This is also a great opportunity to discover your visual theme. What your target group posts about your brand on Instagram is the story that already works in images before you have put any energy into it yourself. What photos do people post about your brand? Make a creative translation of that and create the context. In this way, Instagram users can contribute to the lifestyle around the Innocent Smoothies brand via the hashtag #innocentinspires.
Your goal on Instagram is to get your images liked (and shared) and to get people to follow you. Good images therefore not only illustrate, but inspire people. How do you do that? Give a look behind the scenes . Post photos of things that people normally never see: for example, the production process . Or show what people do with your product. Your photos should preferably be creative, beautiful, a bit crazy or over the top. Also find others on Instagram who post photos that match your brand. Follow and like the images that match your story and create a community of people who are looking for the same images and the same feeling.
Source: instagram.com/carbonettiguitars
Source: instagram.com/carbonettiguitars
Create your own nostalgic square photos
On Instagram, you can't easily share photos of others. So create your own original content. Be consistent in the type of subjects, the form and the quality of photos you post, so that people know why they follow you. For example, always use the same filter. This makes the photos of your organization recognizable and also fun to look at. Also make sure that you often show people. Preferably people looking at you. People like to see people, not companies.
Other tips for Instagram
Find key users of your brand on Instagram. For example, via a #hashtag contest in which you ask people to take certain types of photos. For example, Mercedes-Benz set up the #Untamed Instagram campaign for the introduction of the new CLA.
Your photo map will display your photos with a geotag (via GPS). If one of your employees travels a lot, take photos at different locations and show where your organization is visible.
Is your product or company not really photogenic? No problem, a product usually does not provide a really exciting or inspiring image. Create the right context for your product. Choose a theme that fits your product. That theme does not have to have a direct link with your product, but for example with the lifestyle that fits it. For example, Red Bull very successfully claims the theme extreme sports and also carries this out on Instagram.
Use user content
All brands can be found on Instagram, says Nitrogram , the platform for switzerland mobile phone number data brands on Instagram. This means that every smartphone owner can take a photo and tag it with your brand. So it is likely that there are already several photos of your brand on Instagram before your brand officially starts with Instagram.
This is also a great opportunity to discover your visual theme. What your target group posts about your brand on Instagram is the story that already works in images before you have put any energy into it yourself. What photos do people post about your brand? Make a creative translation of that and create the context. In this way, Instagram users can contribute to the lifestyle around the Innocent Smoothies brand via the hashtag #innocentinspires.
Your goal on Instagram is to get your images liked (and shared) and to get people to follow you. Good images therefore not only illustrate, but inspire people. How do you do that? Give a look behind the scenes . Post photos of things that people normally never see: for example, the production process . Or show what people do with your product. Your photos should preferably be creative, beautiful, a bit crazy or over the top. Also find others on Instagram who post photos that match your brand. Follow and like the images that match your story and create a community of people who are looking for the same images and the same feeling.
Source: instagram.com/carbonettiguitars
Source: instagram.com/carbonettiguitars
Create your own nostalgic square photos
On Instagram, you can't easily share photos of others. So create your own original content. Be consistent in the type of subjects, the form and the quality of photos you post, so that people know why they follow you. For example, always use the same filter. This makes the photos of your organization recognizable and also fun to look at. Also make sure that you often show people. Preferably people looking at you. People like to see people, not companies.
Other tips for Instagram
Find key users of your brand on Instagram. For example, via a #hashtag contest in which you ask people to take certain types of photos. For example, Mercedes-Benz set up the #Untamed Instagram campaign for the introduction of the new CLA.
Your photo map will display your photos with a geotag (via GPS). If one of your employees travels a lot, take photos at different locations and show where your organization is visible.