Identifying target audiences and key messages.
Posted: Sun Jan 19, 2025 5:12 am
Understanding The Buyer Journey
Here’s a quick recap of what the buyer journey typically looks like, the types of tasks that are associated with it, and the opportunities for AI marketing funnel optimization.
Understanding The Buyer Journey
Awareness Stage
During this phase, prospective buyers are aware of a problem but may not yet know the solution and search for information to understand their pain points.
Marketing Tasks & Challenges
Marketers working through awareness stage tactics spend time:
Understanding buyer pain points.
Creating and optimizing content that speaks to problems and solutions.
So, where are the challenges? Some of the struggles I see costa rica phone number material other marketers face — and have struggled with myself — include:
Analyzing whether or not we’re reaching the right audience.
Ensuring content speaks to different segments and pain points.
Generating leads — the holy grail!
AI Marketing Funnel Opportunities
I’ve seen AI make a significant difference when it comes to prospecting and lead scoring. I’m working with a client to develop some new programs, and we’ve found the “Likely to Engage” score in ZoomInfo helpful for identifying the best possible targets for initial contact.
Some of the other ways I’ve seen AI help in the awareness stage include:
Segmenting audiences. This makes it easier to target specific groups based on shared interests, demographics, or problems.
Personalizing content. AI can identify existing content, push it to the right audience at the right time, and identify opportunities to tailor it for those audiences based on data analysis.
Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences.
Using predictive analytics. This helps determine which content, channels, and formats are most likely to pay off.
Pro tip: Use AI to identify where customers are and deliver the right message at the right time.
Here’s a quick recap of what the buyer journey typically looks like, the types of tasks that are associated with it, and the opportunities for AI marketing funnel optimization.
Understanding The Buyer Journey
Awareness Stage
During this phase, prospective buyers are aware of a problem but may not yet know the solution and search for information to understand their pain points.
Marketing Tasks & Challenges
Marketers working through awareness stage tactics spend time:
Understanding buyer pain points.
Creating and optimizing content that speaks to problems and solutions.
So, where are the challenges? Some of the struggles I see costa rica phone number material other marketers face — and have struggled with myself — include:
Analyzing whether or not we’re reaching the right audience.
Ensuring content speaks to different segments and pain points.
Generating leads — the holy grail!
AI Marketing Funnel Opportunities
I’ve seen AI make a significant difference when it comes to prospecting and lead scoring. I’m working with a client to develop some new programs, and we’ve found the “Likely to Engage” score in ZoomInfo helpful for identifying the best possible targets for initial contact.
Some of the other ways I’ve seen AI help in the awareness stage include:
Segmenting audiences. This makes it easier to target specific groups based on shared interests, demographics, or problems.
Personalizing content. AI can identify existing content, push it to the right audience at the right time, and identify opportunities to tailor it for those audiences based on data analysis.
Ad targeting. Ads can be targeted based on the likelihood of engagement and lookalike audiences.
Using predictive analytics. This helps determine which content, channels, and formats are most likely to pay off.
Pro tip: Use AI to identify where customers are and deliver the right message at the right time.