Pequeña Moma, was born as a family business 7 years ago in Cartagena and was totally focused on offline commerce. With the pandemic, 95% of the staff were put on ERTE and sales fell by almost 90%. « We had the web as the ugly duckling. I hadn't realized, but I was in a comfort zone. When you see that online is your only means of subsistence, you give it another value. I signed up the best in eCommerce solutions and hired their services ,» says the entrepreneur.
For Hawkers Group, the situation was very different, as the company specialising in sunglasses sales was born in the digital world 6 years ago and then moved to the offline world. It already had the know-how dominican republic business email database and was well acquainted with the digital structure. However, the blow of the closure was also hard and it was forced to make profound changes in its marketing strategy.
« Glasses are not clothes, they are fashion accessories, a sector that fell by 40% with the pandemic. We had recently opened 80 physical stores in Spain and 10 in Portugal. The closure was a hard blow to finances and we had to open up to new markets such as prescription glasses and contact lenses ,» explains Víctor Navarro. Although they had to stop investments and go into an ERTE, with their quick reaction they managed to fall by only 7%.