The Role of Blogging in Attracting s

[shishir.seoexpert1]

With a small difference between the cultures in the West and in Asia: in the West, we follow brands; in Asia, we follow people who follow brands, the famous KOLs (Key Opinion Leaders), the Asian version of influencers, much more sophisticated and based on a Confucian tradition of the Shi (the scholars / experts), who guide us in our decisions. The goal for brands is simple: they need people to "consciously decide" for the brand (opt-in). The social experience must be secure. This is the case with the GDPR in Europe, and China has just passed its legislation on private data (PIPL).


Luxury brands are starting to slowly enter the metaverse, which for many still canada phone number library remains a dystopian model. Already in 2019, Louis Vuitton created skins for the game League of Legends . The trend of LARP (Life-Action Role-Playing) in the US and Kosplay, are variants of escapism that are evolving rapidly, and therefore so many new ways for brands to approach their customers. Today, it is no longer about pushing for customer acquisition via paid media, but about "launching a religion". In the metaverse, everything is about joining a universe : people like a story and want to add their own character to it.


The brand universe is then co-constructed with customers. Fans already join the "Phase 5" of Marvel films before their release, as they are already an integral part of this religion. Countries can build their digital version in the metaverse, governed by appropriate legislation. It is about creating long-term partnerships, through a narrative of engagement. Source: s This relationship doesn't end with the end of a film or a marketing campaign: it is translated into a complete universe alongside the physical world, which allows the characters of a film or series to come to life, like Squid Game restaurants in real life.