16 Video Production Tips for Your Next Marketing Video
Posted: Sun Jan 19, 2025 5:20 am
Live streams are my favorite because they help you get to know the person or people behind the brand and get a real sense of who they are and what they stand for.
Why does video type matter for video production?
When you know what type of video you’re going to create, it’s easier to identify which video production tips are most effective — and helpful — for your needs.
With that in mind, before you start planning your marketing video shoot, I recommend taking some time to identify the type of video you’re creating, where you’re going to publish it, and what your audience expects.
Most smartphones and web cameras today croatia phone number material make video production more accessible than ever — and 91% of businesses use video in their marketing.
This means that there’s room for all types of video content. And while big budgets still have a place in video marketing, it’s no longer a barrier to entry.
However, whether you’re going to a pro, handling your shoot in-house, or DIYing it, take note of these video production tips and identify which are most relevant to your needs. I’ve broken them out into tips and techniques for pre-production, production, and editing.
16 Video Production Tips
Video Pre-Production Tips
Be well-prepared and organized for your video shoots. If you show up to your shoot — wherever it is — unorganized and decide to “wing it,” your final product will look unprofessional and sloppy.
Why does video type matter for video production?
When you know what type of video you’re going to create, it’s easier to identify which video production tips are most effective — and helpful — for your needs.
With that in mind, before you start planning your marketing video shoot, I recommend taking some time to identify the type of video you’re creating, where you’re going to publish it, and what your audience expects.
Most smartphones and web cameras today croatia phone number material make video production more accessible than ever — and 91% of businesses use video in their marketing.
This means that there’s room for all types of video content. And while big budgets still have a place in video marketing, it’s no longer a barrier to entry.
However, whether you’re going to a pro, handling your shoot in-house, or DIYing it, take note of these video production tips and identify which are most relevant to your needs. I’ve broken them out into tips and techniques for pre-production, production, and editing.
16 Video Production Tips
Video Pre-Production Tips
Be well-prepared and organized for your video shoots. If you show up to your shoot — wherever it is — unorganized and decide to “wing it,” your final product will look unprofessional and sloppy.