This is where we really felt a sense of urgency.
Posted: Sun Jan 19, 2025 5:27 am
Although this was only about a third of our content library, we believed we’d be able to unearth some traffic opportunities and give our blog a boost.
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Around the same time, we started to feel the effects of cyprus phone number material Google’s March 2023 Core Update that emphasized experience, which our Technical SEO team immediately started addressing.
However, another part of that algorithm update emphasized content freshness and helpfulness. In other words, how cutting-edge and useful our content is to our readers.
Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful.
So, we got to work and audited those blog posts over the course of ten weeks.
Eventually, we added phases two and three to our plan so we could further address unhelpful content and clusters.
How We Audited Our Oldest Content
how the HubSpot Blog team audits content; define goals, gather content inventory, retrieve data, evaluate content, and recommend action
Free Kit: How to Run an SEO Audit
Use this kit to start running a better website.
SEO Template
Audit Checklist
Introductory Guide
And more!
Get Your Free Kit
Learn more
Around the same time, we started to feel the effects of cyprus phone number material Google’s March 2023 Core Update that emphasized experience, which our Technical SEO team immediately started addressing.
However, another part of that algorithm update emphasized content freshness and helpfulness. In other words, how cutting-edge and useful our content is to our readers.
Because we had 4,000 URLs with published dates ranging from 2006 to 2015, we already knew that this chunk of content was not fresh or helpful.
So, we got to work and audited those blog posts over the course of ten weeks.
Eventually, we added phases two and three to our plan so we could further address unhelpful content and clusters.
How We Audited Our Oldest Content
how the HubSpot Blog team audits content; define goals, gather content inventory, retrieve data, evaluate content, and recommend action