Creating an advertising campaign is a great strategy, after all, Paid Media offers several benefits to increase your online visibility. However, everything has a price and, sometimes, looking for alternatives to reduce costs on Google Ads becomes essential.
Knowing this, I have prepared some special tips to help you get good results without harming your final budget. Keep reading and enjoy!
1. Make smaller bids
Reducing your paid media costs in Google Ads is the most basic way to lower the average CPC of your Google Ads campaign. This means you’re offering Google a lower maximum CPC to charge estonia phone number resource you for each click your campaign receives.
If your campaign is in an average position better than three and is limited by budget, you can afford to lower your bids, as lower bids would result in a lower average CPC.
While your position will also drop slightly, you can still pay for more clicks with the same budget and run your ads for longer, increasing your exposure on Google and lead generation potential .
Since the rise of Google’s machine learning and automated bidding, many marketers are managing their campaigns with this approach as it saves a lot of time. Google handles everything from bid monitoring to bid adjustment.
If you want to control how much you pay per click, you'll have to switch everything to manual CPC or use Target ROAS as your automated bidding strategy.
Another important point is that you can reduce your keyword bids and still maintain a high ranking in the search results page. Keep in mind that manual bidding alone won’t solve the problem . You’ll need to keep a close eye on your campaign, ad group, and keyword performance to make adjustments!
2. Change your keyword approach to get a lower CPC
Let’s say you’re running a new campaign but you’re facing tough competition . Since you’re a startup, you can’t afford a huge Google Ads budget .
So, you can definitely benefit from doing some additional keyword research. A good tool to help you in this search for alternative low-cost keywords is the Keyword Planner.
There are a few approaches you can take to find new keyword variations. For example, you can use your main keyword to get additional ideas. Then, you can filter the results by competition to find low-competition keywords.
Additionally, you can perform another filter in the Keyword Planner, however, using the Suggested Bid column and filtering the keyword options with average CPC.
By doing this type of keyword research, you can find some really good options to improve your campaign performance while reducing your CPC at the same time. Here are two practical tips in this context: