The key role of brands
Posted: Sun Jan 19, 2025 5:35 am
With nearly 700 million users worldwide, this network represents a large audience base for advertisers. It is also worth noting that the majority of its users are young people and teenagers, who directly or indirectly tend to generate the largest percentage of online purchases.
Given the above, this move by TikTok could lead it to replicate the success of its Chinese version in the West, turning the social network into one of the main sales channels for e-commerce.
Aside from these future additions to its advertising catalogue el salvador business email database the truth is that brands are also a fundamental part of the TikTok experience and many have already joined the platform to connect with new audiences in a completely different way, through the TikTok For Business platform, which was launched last July.
In Spain, under the premise of “ Don't make ads, make TikToks ”, some brands such as Mango, El Corte Inglés, Iberdrola, Stradivarius or Ray-Ban , are already taking advantage of the advertising formats that make up the TikTok for Business offer in Spain and reaching new audiences.
“ TikTok For Business is a platform where creators, users and brands can be themselves and it is very inspiring to see how the community supports each other and makes authentic connections through shared interests. In the first few months of our journey we have had great success and many Spanish brands have wanted to be on TikTok to reach, and above all to interact with, new audiences and make them part of their brand ,” explained Adriano Accardo , director of Global Business Solutions for Southern Europe, in a statement.
Given the above, this move by TikTok could lead it to replicate the success of its Chinese version in the West, turning the social network into one of the main sales channels for e-commerce.
Aside from these future additions to its advertising catalogue el salvador business email database the truth is that brands are also a fundamental part of the TikTok experience and many have already joined the platform to connect with new audiences in a completely different way, through the TikTok For Business platform, which was launched last July.
In Spain, under the premise of “ Don't make ads, make TikToks ”, some brands such as Mango, El Corte Inglés, Iberdrola, Stradivarius or Ray-Ban , are already taking advantage of the advertising formats that make up the TikTok for Business offer in Spain and reaching new audiences.
“ TikTok For Business is a platform where creators, users and brands can be themselves and it is very inspiring to see how the community supports each other and makes authentic connections through shared interests. In the first few months of our journey we have had great success and many Spanish brands have wanted to be on TikTok to reach, and above all to interact with, new audiences and make them part of their brand ,” explained Adriano Accardo , director of Global Business Solutions for Southern Europe, in a statement.