New principle of accounting for stop words in Yandex
Posted: Sun Jan 19, 2025 5:53 am
In July 2024, Yandex changed the rules for accounting for stop words, that is, service parts of speech and pronouns, which it previously automatically excluded from the key phrase.
For example, previously, for the query “what is wordstat”, we received results where none of the key phrases contained the words “what” and “such”:
Yandex Wordstat: A Complete Guide to Using the Service
To get relevant results, it was necessary to capture namibia phone number material these words using the “+” operator:
Yandex Wordstat: A Complete Guide to Using the Service
Now it is not necessary. If stop words change the meaning of the phrase, they will be taken into account automatically, without using the operators "+" and "!".
For example, previously for Yandex the phrases “work from home” and “housework” were equivalent, but now this is not the case:
Yandex Wordstat: A Complete Guide to Using the Service
Yandex Wordstat: A Complete Guide to Using the Service
Operator + (plus)
The + operator works the same as before, recording stop words in the search query.
Yandex Wordstat: A Complete Guide to Using the Service
It’s just that now Yandex’s algorithm has become “smarter” and independently determines in which cases prepositions, particles, pronouns and other stop words affect the meaning of a query.
Operator - (minus)
The minus operator has the opposite function. With its help we can exclude unnecessary words.
For example, people often order goods with delivery. An entrepreneur who has decided to open a courier service in Novosibirsk wants to assess the demand for the service. To do this, you need to add -free to the keyword:
Yandex Wordstat: A Complete Guide to Using the Service
Yandex Wordstat: A Complete Guide to Using the Service
Negative keywords
Negative keywords are words in a query that make it untargeted. As you can see from the example above, before entering a keyword, you need to think about what should be excluded from the query.
Most often for commercial sites these are words: free, do it yourself, photo, rating. But each niche may have its own nuances. For example, air conditioners. But they can also be for a car, hair, linen.
For example, previously, for the query “what is wordstat”, we received results where none of the key phrases contained the words “what” and “such”:
Yandex Wordstat: A Complete Guide to Using the Service
To get relevant results, it was necessary to capture namibia phone number material these words using the “+” operator:
Yandex Wordstat: A Complete Guide to Using the Service
Now it is not necessary. If stop words change the meaning of the phrase, they will be taken into account automatically, without using the operators "+" and "!".
For example, previously for Yandex the phrases “work from home” and “housework” were equivalent, but now this is not the case:
Yandex Wordstat: A Complete Guide to Using the Service
Yandex Wordstat: A Complete Guide to Using the Service
Operator + (plus)
The + operator works the same as before, recording stop words in the search query.
Yandex Wordstat: A Complete Guide to Using the Service
It’s just that now Yandex’s algorithm has become “smarter” and independently determines in which cases prepositions, particles, pronouns and other stop words affect the meaning of a query.
Operator - (minus)
The minus operator has the opposite function. With its help we can exclude unnecessary words.
For example, people often order goods with delivery. An entrepreneur who has decided to open a courier service in Novosibirsk wants to assess the demand for the service. To do this, you need to add -free to the keyword:
Yandex Wordstat: A Complete Guide to Using the Service
Yandex Wordstat: A Complete Guide to Using the Service
Negative keywords
Negative keywords are words in a query that make it untargeted. As you can see from the example above, before entering a keyword, you need to think about what should be excluded from the query.
Most often for commercial sites these are words: free, do it yourself, photo, rating. But each niche may have its own nuances. For example, air conditioners. But they can also be for a car, hair, linen.