What is the difference between macroconversion micro conversion

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Although micro conversions do not directly generate revenue, they are important steps towards macro conversion, the main goal. Therefore, tracking them is very important. Micro conversion of a website provides insight into user behavior and engagement, indicating what needs to be optimized to better engage with the target audience based on the collected data. micro website conversion To calculate the micro conversion rate, you need to determine the desired intermediate action, track the number of visitors who performed it, and divide by the total number of visitors. For example, if out of 5,000 visitors, 250 signed up for a newsletter, the micro conversion rate would be 5%.


And macro conversion A macro conversion is a key goal that is directly related to generating profit or other important business results. This could be: making a purchase in an online store; Subscribing to a paid service; filling out bahrain phone numbers list a form to receive a commercial offer; booking a service; installing a mobile application; call the company at the specified phone number, etc. That is, it is the culmination of the sales funnel or customer journey, when the user makes the final decision to interact with your company or brand.


microconversion what is it What is more important? Micro conversions and macro conversions are tied to business goals in different ways. By tracking micro conversions, you can focus on achieving intermediate goals that will ultimately lead to revenue-generating macro conversions. Macro conversions typically don't happen immediately after a first visit to a site. And in some business areas, they're not possible unless a micro conversion has occurred first. For example, subscribing to an analytics service is a macro event, while signing up for a 7-day free trial is a micro event. Different industries have different requirements for micro and macro conversions.