Don't worry, you can still use memes
Posted: Sun Jan 19, 2025 5:58 am
When this article of the EU Copyright Directive was known as Article 13, there were some rumors in the digital marketing world that the European Union was going to ban memes . The good news is that we can still use them today. Why? Because there is an exception in the Directive that states that the use of “parts of copyrighted material for the purposes of criticism, review, parody and pastiche” will still be allowed.
A response on Twitter from the European Union confirms that this part comes from the 2001 copyright law, and will not change.
Article 13 copyright European Commission tweet
As for GIFs, supporters of the legislation say they are exempt, but there list of germany consumer email are concerns that the upload filters that will inevitably be implemented may not be able to distinguish between GIFs and videos . For now, they should be safe.
upload filters
Upload filters will keep us on our toes
While we don’t yet know what these will look like, one consequence of Article 17 is that upload filters will be activated on different platforms to properly police content. Although the text of Article 17 does not explicitly require platforms to filter uploaded content, critics argue that this will be the only way forward. For social media experts, the already complex algorithms we work with on a daily basis will be subject to further changes and will impact our daily operations, especially in terms of the reach of our actions. While YouTube already has a ContentID system that helps it detect copyrighted material, creating upload filters of this kind may prove too expensive for startups and other small businesses .
A response on Twitter from the European Union confirms that this part comes from the 2001 copyright law, and will not change.
Article 13 copyright European Commission tweet
As for GIFs, supporters of the legislation say they are exempt, but there list of germany consumer email are concerns that the upload filters that will inevitably be implemented may not be able to distinguish between GIFs and videos . For now, they should be safe.
upload filters
Upload filters will keep us on our toes
While we don’t yet know what these will look like, one consequence of Article 17 is that upload filters will be activated on different platforms to properly police content. Although the text of Article 17 does not explicitly require platforms to filter uploaded content, critics argue that this will be the only way forward. For social media experts, the already complex algorithms we work with on a daily basis will be subject to further changes and will impact our daily operations, especially in terms of the reach of our actions. While YouTube already has a ContentID system that helps it detect copyrighted material, creating upload filters of this kind may prove too expensive for startups and other small businesses .