3. Increase brand awareness/reach new audiences
Posted: Sun Jan 19, 2025 5:59 am
The State of Marketing in 2025
HubSpot's Annual Inbound Marketing Trends Report
Top Marketing Channels
AI in Marketing
Managing Privacy
The Future of Marketing
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This arguably goes along with our first two points, but according to our research, the third priority of marketers in 2025 is increasing brand awareness and reaching new audiences.
I mean, think about it. Of course, this is to help increase revenue and sales, but its success depends on understanding your audience.
If your business is entering new markets, you must ecuador phone number material take the time to understand your new customers so you can effectively show how your product helps them.
Tips to achieve this marketing manager goal:
Graphic the top 3 things marketers considering the most important to know about consumers
According to our survey, marketers think the most important information to know about their customers is:
How they consume content (33.43%)
Their demographics (31.77%)
Products they’re interested in buying (27.9%)
Based on this information, you can better understand the value your marketing must deliver and what new audiences would be attracted to.
Every audience is different, of course, but in general, there are some trends you can use to start testing. For instance, more than half of consumers prefer to learn about products by searching the Internet or social media.
That means a strong SEO or social media strategy is a great place to start when trying to build brand awareness and increase reach.
HubSpot's Annual Inbound Marketing Trends Report
Top Marketing Channels
AI in Marketing
Managing Privacy
The Future of Marketing
Download the Free Report
Learn more
This arguably goes along with our first two points, but according to our research, the third priority of marketers in 2025 is increasing brand awareness and reaching new audiences.
I mean, think about it. Of course, this is to help increase revenue and sales, but its success depends on understanding your audience.
If your business is entering new markets, you must ecuador phone number material take the time to understand your new customers so you can effectively show how your product helps them.
Tips to achieve this marketing manager goal:
Graphic the top 3 things marketers considering the most important to know about consumers
According to our survey, marketers think the most important information to know about their customers is:
How they consume content (33.43%)
Their demographics (31.77%)
Products they’re interested in buying (27.9%)
Based on this information, you can better understand the value your marketing must deliver and what new audiences would be attracted to.
Every audience is different, of course, but in general, there are some trends you can use to start testing. For instance, more than half of consumers prefer to learn about products by searching the Internet or social media.
That means a strong SEO or social media strategy is a great place to start when trying to build brand awareness and increase reach.