Google's guidelines for writing captions

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As mentioned above, Google released updated guidelines for writing website headlines in October 2021, which include advice on how to prevent Google from replacing your headlines in search results with other text. The goal of this update is to replace some headlines in the SERP with text that is "more readable and accessible." This update is expected to affect less than 20% of headlines. However, it is possible that this number could be even lower if sites start following the new recommendations.

Clickable titles are now referred to as title links , not meta titles or page titles . You can find the new document in the “ Advanced SEO ” section of Google Search Central. Here is the definition of what a title link is :

"Title link - The title of a Google Search switzerland email list result that links to a web page. Google determines an appropriate link title for a web page based on many indicators, but you can prioritize your own wording in the <title> element."

Title links give users a quick glimpse into the content of a SERP result and whether it is relevant to their search query . They are often the first piece of information people use to decide which result to click on.

Make sure that each page on your website has its own title listed in the HTML <title> element.
Use descriptive and concise text in the <title> element. Avoid vague terms such as "Home" for the homepage.
Don't fill your headlines with keywords ( keyword stuffing ).
Create a unique title for each page and avoid wordy content.
Examples of rewritten headlines in Google SERPs