Conversely, by arousing feelings and emotions through stories,
Posted: Sun Jan 19, 2025 6:34 am
Brands over the years have tried to influence customers through studies, numbers or big arguments to prove that their product is the best on the market. This approach, however, has generated distrust and as highlighted by the Edelman Significa study has created one-sided relationships between brands and consumers.
it is much easier to break the barrier, as Jonathan Gottschall explains in the list of australia consumer email book The Storytelling Animal: How Stories Make Us Human . But beyond that, storyselling also makes it more likely to be remembered: an article published on Medium reveals that a fact or data is 22 times more recognizable if it is presented within a good story.
A scene from one of Mad Men ’s most iconic episodes perfectly demonstrates the power of storyselling. Don Draper presents a pitch to Kodak through a personal story that evokes so many emotions that it commands the full attention of his audience.
it is much easier to break the barrier, as Jonathan Gottschall explains in the list of australia consumer email book The Storytelling Animal: How Stories Make Us Human . But beyond that, storyselling also makes it more likely to be remembered: an article published on Medium reveals that a fact or data is 22 times more recognizable if it is presented within a good story.
A scene from one of Mad Men ’s most iconic episodes perfectly demonstrates the power of storyselling. Don Draper presents a pitch to Kodak through a personal story that evokes so many emotions that it commands the full attention of his audience.