What Should Be the Loading Speed ​​of a Website [and How to Increase It]

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Why Website Loading Speed ​​Matters
There are two reasons to measure your website loading speed and speed it up:

1. Faster sites (all other things being equal) get priority in search results.

This story is not new — back in 2010, Google announced that site speed was a ranking factor. In 2018, this factor began to affect mobile search results. With the introduction of Core Web Vitals in 2021, site speed metrics have taken a significant place in Google's ranking algorithm.

Yandex has not officially confirmed the impact of norway phone number material loading speed on search results. But if the server response speed is more than three seconds, a critical message appears in Yandex Webmaster about the need to fix this. It is obvious that Yandex considers speed an important component of normal website operation.

What Should Be the Loading Speed ​​of a Website [and How to Increase It]

2. The slower the site, the more often users leave it without waiting for it to load.

Google found that increasing loading speed from 1 to 3 seconds increases the probability of bounce by 32%, and from 1 to 5 seconds - by 90%. Another study found that increasing loading speed by 1 second leads to a 25% decrease in conversion. And there are plenty of such studies.

The logic is clear: if a user lands on a slow site, they are more likely to return to search to find an alternative.

Fast websites are especially important for mobile ones - after all, here, in addition to the website itself, the connection speed plays a role (which often leaves much to be desired). Let's not forget that in 2019, Google switched websites to Mobile First indexing - now, when ranking, priority is given to assessing the quality of the mobile version.