Okay, so you’ve run some tests, now what? Analyze the results. Whether it’s a simple A/B split test or multivariate testing, make sure to look at the data in more ways than one. Slice and dice your data a different ways to tell different stories about your customer base. What you assume about your customers may not always be correct, so it’s important to analyze your data to form “personas” for your customers. Different sets of your customers may behave differently depending where they are in the sales process. uae phone number list Additionally, there is a wealth of information available to website owners from various paid and free tools and sources that can be used to make valuable business decisions as well including:
Google Analytics
Google Webmaster Tools
Supermetrics
Heatmaps from Crazy Egg
Bing Ad intelligence
Optimizely
Optimizer
5. Utilize Display and Search in Tandem
Display and search have different capabilities and unique characteristics, and each should be utilized appropriately in tandem to get people to convert. You should use display to build awareness and trust and use search to get people the information they’re looking for about your product or brand. People who search for your product tend to be more in the “learning” or “buying” stages, so your queries and ads should reflect that. After you’ve finally gotten the person to visit your site and hopefully convert, again use search and display for retargeting to cross sell, upsell, and make your spend more efficient.
For anyone thinking about attending SMX, it’s well worth the time and money. There are lots of informative speakers and workshops that share actionable insights for any business trying to drive online conversions. For more info on SMX, check out their site and be sure to look at slides from this year’s speakers.
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