Ensure your emails are valuable and relevant to your recipients
Posted: Sun Jan 19, 2025 7:03 am
If the report shows issues, then you may need to take steps to improve your IP reputation… How to improve your IP Reputation Following general email marketing best practices and taking steps to reduce recipient dissatisfaction with your emails will help improve your IP reputation. More specifically: Authenticate Emails: Implement email authentication protocols such as SPF, DKIM, and to verify your email's legitimacy. Maintain a Clean Email List: Regularly clean your email list by removing invalid addresses, inactive users, and those who have unsubscribed.
Send Relevant Content: to reduce saudi arabia telemarketing list the likelihood of spam complaints. Monitor Sending Practices: Send emails at consistent rates and avoid sudden spikes in volume to prevent triggering spam filters. Engage Recipients: Focus on improving engagement metrics like open rates and click-through rates by providing high-quality content. Monitor Feedback Loops: Sign up for feedback loops offered by mailbox providers to receive notifications about spam complaints and take corrective action.
This can be done through your ESP or directly through the mailbox providers (e.g. Yahoo). Check Blacklists: Regularly check if your IP address is listed on any blacklists, and follow the necessary procedures to get delisted if it is. To check, enter your email server’s IP address into one of the free online tools, such as What Is My IP Address or MX Toolbox Segment Your Audience: Segment your email list to send targeted messages, increasing relevance and engagement.
Send Relevant Content: to reduce saudi arabia telemarketing list the likelihood of spam complaints. Monitor Sending Practices: Send emails at consistent rates and avoid sudden spikes in volume to prevent triggering spam filters. Engage Recipients: Focus on improving engagement metrics like open rates and click-through rates by providing high-quality content. Monitor Feedback Loops: Sign up for feedback loops offered by mailbox providers to receive notifications about spam complaints and take corrective action.
This can be done through your ESP or directly through the mailbox providers (e.g. Yahoo). Check Blacklists: Regularly check if your IP address is listed on any blacklists, and follow the necessary procedures to get delisted if it is. To check, enter your email server’s IP address into one of the free online tools, such as What Is My IP Address or MX Toolbox Segment Your Audience: Segment your email list to send targeted messages, increasing relevance and engagement.