I tested out six of the most popular for you.
Posted: Sun Jan 19, 2025 7:15 am
Why use a social media monitoring tool?
As a business or brand, it's critical to know what’s happening around you at all times. I mean, this is the environment you’re conducting business in, and all of these factors can affect your ultimate performance.
That means you need to keep track of not just what people (like your competitors, buyers, and the press) are saying about you but also their general feelings, interests, concerns, and activities.
Social media is one of the most effective ways to collect this value insight, unfiltered and usually free, and then act accordingly. In other words, it helps you know what’s going on and being said so you can respond effectively.
With so many social media platforms today, monitoring and listening by manually checking a newsfeed or searching through posts is not scalable.
Thankfully, there are numerous social media monitoring austria phone number material and management tools available that can curate conversations for you and make it easier to engage with or analyze what to do.
Now, I have to be completely honest. I’ve been in this space for over a decade, and a lot of my go-to free social media listening tools are no longer free or even in existence. Bummer, I know.
I guess many caught wind of just how important social media listening is to businesses and figured they shouldn’t just be giving it away, while maybe others couldn’t keep up with changing permission and API updates.
Lots of newer social media channels are also much harder to track. (Most tools can only pull from those using RSS feeds.) But, hey, all is not lost.
As a business or brand, it's critical to know what’s happening around you at all times. I mean, this is the environment you’re conducting business in, and all of these factors can affect your ultimate performance.
That means you need to keep track of not just what people (like your competitors, buyers, and the press) are saying about you but also their general feelings, interests, concerns, and activities.
Social media is one of the most effective ways to collect this value insight, unfiltered and usually free, and then act accordingly. In other words, it helps you know what’s going on and being said so you can respond effectively.
With so many social media platforms today, monitoring and listening by manually checking a newsfeed or searching through posts is not scalable.
Thankfully, there are numerous social media monitoring austria phone number material and management tools available that can curate conversations for you and make it easier to engage with or analyze what to do.
Now, I have to be completely honest. I’ve been in this space for over a decade, and a lot of my go-to free social media listening tools are no longer free or even in existence. Bummer, I know.
I guess many caught wind of just how important social media listening is to businesses and figured they shouldn’t just be giving it away, while maybe others couldn’t keep up with changing permission and API updates.
Lots of newer social media channels are also much harder to track. (Most tools can only pull from those using RSS feeds.) But, hey, all is not lost.