We set up our work starting from this very concept.

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The project consisted of a social campaign, promoted during the Christmas period, entitled: "You educate them, they teach you" . We developed a website where parents and teachers could, together with their children and students, write a "virtual" card with which to send a greeting message to the children of an NGO in Guatemala.

The campaign, launched simultaneously in three different countries (USA, Italy and Spain), was accompanied by list of barbados consumer email a commercial that conveyed the values ​​of children.





For every card sent to a Guatemalan child, Miniland donated a toy to the NGO Casa Guatemala. The project was very successful: more than 1,000 cards were sent.

Ricardo Vilardi, Creative Manager of We Are Marketing, said: “We are very happy to have received these awards. The project was really exciting, both for Miniland and for us.”