How behavioral factors influence search engine promotion
Posted: Sun Jan 19, 2025 8:23 am
Yandex and Google have very similar criteria for evaluating PF. Optimizers note only minor features of each search engine.
PF in Yandex
Source of visit: the search engine pays attention to where the traffic to the site comes from - from direct visits, directly from search, from advertising or from other sources. Organic transitions philippines phone number material have a lot of weight - they indirectly speak about the popularity and trustworthiness of the web resource.
Page popularity. Yandex evaluates which pages users visit most often and how long they stay on them.
The importance of behavioral factors in Yandex is confirmed by information from the search engine's source code leaked in early 2023.
PF in Google
Google generally attaches less importance to behavioral factors and is better at filtering out dubious visits, not including them in the overall statistics. For a foreign search engine, user convenience is important: page loading speed, correct content display, ease of navigation, etc. However, user engagement is one of the five most important ranking factors at the beginning of 2024.
PF in Yandex
Source of visit: the search engine pays attention to where the traffic to the site comes from - from direct visits, directly from search, from advertising or from other sources. Organic transitions philippines phone number material have a lot of weight - they indirectly speak about the popularity and trustworthiness of the web resource.
Page popularity. Yandex evaluates which pages users visit most often and how long they stay on them.
The importance of behavioral factors in Yandex is confirmed by information from the search engine's source code leaked in early 2023.
PF in Google
Google generally attaches less importance to behavioral factors and is better at filtering out dubious visits, not including them in the overall statistics. For a foreign search engine, user convenience is important: page loading speed, correct content display, ease of navigation, etc. However, user engagement is one of the five most important ranking factors at the beginning of 2024.