The Role of Marketing Automation in Scaling Campaigns
Posted: Sun Jan 19, 2025 8:32 am
This is how, in an old version of World of Warcraft , to present a world where the avatar will have to evolve, a theatrical voice explained to us that "in the glades of Tirisfal, the archdruid Malfurion Stormrage is finally back in the real world"... The real world here being one of the virtual worlds of World of Warcraft . There is a mise en abyme comparable to tunisia phone number library the different levels of reality that we have in the films Virtual Past or eXistenZ : we no longer know in which reality we are located.
When metaverses draw their inspiration from a famous book or film, the inspiration is often just a pretext, and the spirit of the metaverse quickly moves away from it. This is a phenomenon that is both a medieval tradition and marketing. Indeed, in the Middle Ages, there was no intellectual property, and everyone could give their version of a story that was popular at the time. This is an approach that we find today in cinema, when several directors want to give their film version of Carmen, for example.
As for the marketing approach: the metaverse will attract its audience thanks to the work that inspired it, which claims copyright on derivative products, including the metaverse. However, literary works are not part of this system: neither Robert de Boron, nor Chrétien de Troyes, nor Béroul, nor Marie de France (to name but a few) will receive royalties from Dark Age of Camelot ; no more than Tolkien, of all the metaverses that draw inspiration from his work. In addition, many artistic events have been established in the metaverses for nearly 20 years, alongside businesses or company windows.
When metaverses draw their inspiration from a famous book or film, the inspiration is often just a pretext, and the spirit of the metaverse quickly moves away from it. This is a phenomenon that is both a medieval tradition and marketing. Indeed, in the Middle Ages, there was no intellectual property, and everyone could give their version of a story that was popular at the time. This is an approach that we find today in cinema, when several directors want to give their film version of Carmen, for example.
As for the marketing approach: the metaverse will attract its audience thanks to the work that inspired it, which claims copyright on derivative products, including the metaverse. However, literary works are not part of this system: neither Robert de Boron, nor Chrétien de Troyes, nor Béroul, nor Marie de France (to name but a few) will receive royalties from Dark Age of Camelot ; no more than Tolkien, of all the metaverses that draw inspiration from his work. In addition, many artistic events have been established in the metaverses for nearly 20 years, alongside businesses or company windows.