Things You Didn’t Know You Could Do with Google Adwords
Posted: Sun Jan 19, 2025 9:44 am
Google Adwords is a very powerful tool packed with lots of features to help you get the most out of your search engine marketing efforts. Today we break down some lesser known but highly valuable Google Adwords features to help you maximize your campaign performance.
1) Adwords Bid Strategies
Having trouble reaching or maintaining certain acquisition goals? If so, it malaysia whatsapp number database might be time to check out Adwords Bid Strategies. Since reaching certain goals or maintaining conditions within your Google Adwords campaigns can require constant attention, utilizing bid strategies can help automate some of these tasks for you. As Google sums it up, “Flexible bid strategies automatically set bids to optimize for your performance goals across specific campaigns, ad groups, and keywords.” You can manage bids with specific goals in mind: Enhanced CPC, Target Search Page Location, Target CPA, Maximize Clicks, and Target ROAS. For more details on each of the different bid strategies, you can get more info here.
2) Adwords Bid Rules
Adwords Bid Rules are similar to bid strategies in some ways. They’re both meant for automation of your account, but you set bid rules versus allowing Google to make changes for you based on your end goals. The bid rules option can be found under the bulk operations section underneath the Shared Library. Automated bid rules can be used for a variety of tasks but some of the more common uses include scheduling ads, raising/lowering keywords bids based on certain criteria, as well as getting alerts when specific conditions are met within your Adwords account.
1) Adwords Bid Strategies
Having trouble reaching or maintaining certain acquisition goals? If so, it malaysia whatsapp number database might be time to check out Adwords Bid Strategies. Since reaching certain goals or maintaining conditions within your Google Adwords campaigns can require constant attention, utilizing bid strategies can help automate some of these tasks for you. As Google sums it up, “Flexible bid strategies automatically set bids to optimize for your performance goals across specific campaigns, ad groups, and keywords.” You can manage bids with specific goals in mind: Enhanced CPC, Target Search Page Location, Target CPA, Maximize Clicks, and Target ROAS. For more details on each of the different bid strategies, you can get more info here.
2) Adwords Bid Rules
Adwords Bid Rules are similar to bid strategies in some ways. They’re both meant for automation of your account, but you set bid rules versus allowing Google to make changes for you based on your end goals. The bid rules option can be found under the bulk operations section underneath the Shared Library. Automated bid rules can be used for a variety of tasks but some of the more common uses include scheduling ads, raising/lowering keywords bids based on certain criteria, as well as getting alerts when specific conditions are met within your Adwords account.