Flywheel Marketing: Is it time to retire the marketing and sales funnel?
Posted: Sun Jan 19, 2025 9:53 am
Digital marketing itself is already an innovative segment that adapts to advances in technology and trends in target audience behavior, so it is common for new tools to emerge to add results.
If you have a business, you certainly understand the importance of being up to date with these changes and how you can generate results in the future. For example, Flywheel is part of Inbound Marketing and promises to be very useful, but it also raises doubts regarding competition with the traditional funnel .
Therefore, we have prepared an article to clarify these aspects once and for all. Follow along and enjoy your reading!
What is Flywheel Marketing?
When Hubspot realized that the traditional sales funnel architects email list needed some optimization , it developed the Flywheel model, which is a branch of Inbound Marketing. Its focus is 100% on the customer experience to generate value . The concept is based on creating strategies that better direct the stages after conversion or sale.
This practice is long-term, investing less to obtain maximum results. Thus, establishing a strategy linked to actions that do not end after the sale, the focus is on consumer loyalty .
To get a visualization of the concept, imagine a new project. At first, you need to invest a lot to achieve good results, establishing authority; then, the website's ranking is done organically in searches; then, the relationship with the customer is established; and, finally, it's time to engage the leads , so that they can become sales opportunities in the future .
Why was Flywheel born?
Flywheel was created with the aim of going beyond the scope of the traditional sales funnel, in order to monitor and make visible, from the beginning, the interaction between consumers and brands . This ends up making the customer life cycle continuous and sustainable.
The tool is ideal for guiding consumers from the moment they discover a brand and, especially, after the purchase, in order to motivate them to acquire new products or services.
If you have a business, you certainly understand the importance of being up to date with these changes and how you can generate results in the future. For example, Flywheel is part of Inbound Marketing and promises to be very useful, but it also raises doubts regarding competition with the traditional funnel .
Therefore, we have prepared an article to clarify these aspects once and for all. Follow along and enjoy your reading!
What is Flywheel Marketing?
When Hubspot realized that the traditional sales funnel architects email list needed some optimization , it developed the Flywheel model, which is a branch of Inbound Marketing. Its focus is 100% on the customer experience to generate value . The concept is based on creating strategies that better direct the stages after conversion or sale.
This practice is long-term, investing less to obtain maximum results. Thus, establishing a strategy linked to actions that do not end after the sale, the focus is on consumer loyalty .
To get a visualization of the concept, imagine a new project. At first, you need to invest a lot to achieve good results, establishing authority; then, the website's ranking is done organically in searches; then, the relationship with the customer is established; and, finally, it's time to engage the leads , so that they can become sales opportunities in the future .
Why was Flywheel born?
Flywheel was created with the aim of going beyond the scope of the traditional sales funnel, in order to monitor and make visible, from the beginning, the interaction between consumers and brands . This ends up making the customer life cycle continuous and sustainable.
The tool is ideal for guiding consumers from the moment they discover a brand and, especially, after the purchase, in order to motivate them to acquire new products or services.