Rebranding efforts may include:
Posted: Sun Jan 19, 2025 9:56 am
However, most consumers and employees are smart enough to see right through my rebrand and recognize it for what it is — a cover-up. It’s best to handle bad press with respect, authenticity, and actionable change.
Impact and Ego
I’ve recently hired some new leaders who are excited about a rebranding as they feel they were brought in to help freshen up Psyched 2 Cyc’s brand. They want to refresh our mission statement and values.
However, the kind of institutional change they want to implement doesn’t justify a rebrand. It’s more about them making their mark and producing radical change.
Looking for Attention
Classes have been half-full at best, and several algeria whatsapp number database instructors have recently quit. I’m tempted to execute a rebrand to bring life back to the brand and encourage new instructors to want to teach at Psyched 2 Cyc.
At best, this may generate some short-term buzz without any sales and marketing strategy to sustain it. At worst, I could lose brand recognition and set back sales and marketing efforts even more.
If you've determined a rebrand is still the right choice for you, keep reading to learn how to devise a rebranding strategy.
Rebranding Strategy
To successfully implement a rebranding strategy, start by identifying whether the brand needs a partial or total rebrand. Next, reestablish the brand's target market through research to identify what demographic to attract with a rebrand. Finally, redefine the vision, mission, and values, and use these new definitions as guideposts for the overall rebranding strategy.
Impact and Ego
I’ve recently hired some new leaders who are excited about a rebranding as they feel they were brought in to help freshen up Psyched 2 Cyc’s brand. They want to refresh our mission statement and values.
However, the kind of institutional change they want to implement doesn’t justify a rebrand. It’s more about them making their mark and producing radical change.
Looking for Attention
Classes have been half-full at best, and several algeria whatsapp number database instructors have recently quit. I’m tempted to execute a rebrand to bring life back to the brand and encourage new instructors to want to teach at Psyched 2 Cyc.
At best, this may generate some short-term buzz without any sales and marketing strategy to sustain it. At worst, I could lose brand recognition and set back sales and marketing efforts even more.
If you've determined a rebrand is still the right choice for you, keep reading to learn how to devise a rebranding strategy.
Rebranding Strategy
To successfully implement a rebranding strategy, start by identifying whether the brand needs a partial or total rebrand. Next, reestablish the brand's target market through research to identify what demographic to attract with a rebrand. Finally, redefine the vision, mission, and values, and use these new definitions as guideposts for the overall rebranding strategy.