For each site, we analyzed metrics for two periods:
Posted: Sun Jan 19, 2025 10:31 am
30 days before AMP implementation and 30 days after. The results of the study lead to a logical conclusion: accelerated mobile pages have a positive effect on the site's ranking. But it's not that simple. The authors of the study believe that the data obtained is still insufficient to call the presence of AMP a direct ranking factor.
Google itself denies this. Google's voice on YouTube, John Mueller, has repeatedly greece email list said that AMP does not affect search rankings. But this does not diminish their usefulness. Stone Temple noted the positive impact of AMP, if not on the site's ranking, then certainly on engagement. Their bounce rate is lower, and views per session are higher. For big brands, AMP provides a competitive advantage.
They ensure good site performance, which leads to increased traffic and increased customer loyalty. Why AMP is not a panacea The authors of the study explained why the remaining 23% of sites remained without traffic growth. This was influenced by: Long term declining rankings. In simple terms, these sites are hopeless. Seasonality. The time of year has a significant impact on the traffic of individual resources.
Google itself denies this. Google's voice on YouTube, John Mueller, has repeatedly greece email list said that AMP does not affect search rankings. But this does not diminish their usefulness. Stone Temple noted the positive impact of AMP, if not on the site's ranking, then certainly on engagement. Their bounce rate is lower, and views per session are higher. For big brands, AMP provides a competitive advantage.
They ensure good site performance, which leads to increased traffic and increased customer loyalty. Why AMP is not a panacea The authors of the study explained why the remaining 23% of sites remained without traffic growth. This was influenced by: Long term declining rankings. In simple terms, these sites are hopeless. Seasonality. The time of year has a significant impact on the traffic of individual resources.