Capture your audience’s attention
Posted: Sun Jan 19, 2025 10:51 am
The only way your sales funnel will work is if you attract people to it. That means getting your content in front of your target audience. So go the organic route and post a variety of content across all your platforms. Diversify it with infographics, videos, and other formats.
Additionally, if you’re willing to invest more money, it’s worth running some ads. The ideal place to run this campaign will depend on where your target audience is. For example, if you’re a B2B company, LinkedIn ads might be the perfect solution.
3. Create an email flow
Nurture your leads via email by providing amazing content. christian churches email list Do this regularly, but not sparingly: one or two emails per week should be enough.
This way, you’ll be preparing for the sale, after educating your target audience first . What do they want to learn? What obstacles and objections do you need to overcome to convince them to buy?
At the end of your campaign, make an amazing offer. This is the content that will inspire your leads to make a decision.
4. Upsell Knife
As prospects move toward the decision stage, you need to offer something that will keep them moving toward a purchase. This could include a product demo, extended free trial, or special discount.
5. Keep in touch
Don’t forget about your existing customers, instead, continue to reach out to them. Thank them for their purchases, offer additional coupon codes, and engage them on your social media .
The importance of this is that you will either acquire new customers or understand why potential customers are not interested in purchasing. Either way, keep the communication going. For new customers, focus on product education, engagement, and retention. On the other hand, for prospects who have not made a purchase, create a new series of incentives to contact them, on a monthly basis.
How to measure results?
Over time, your business will grow or change focus, so your sales funnel will need to adjust as you diversify your products and services.
A great way to measure the success of your sales funnel is to track your conversion rates . For example, how many people sign up for your email list after clicking on a Google Ads ad ?
Pay close attention to each question below to identify what adjustments are needed:
Are you capturing the attention of enough consumers with your initial content?
Do your prospects trust you enough to provide their contact information?
Have you met your goals for email streams and other marketing efforts?
Do customers come back and buy from you again?
That’s all for today. I hope you enjoyed this article and that it will now be easier to structure your business! If you want to know more, I suggest you read our article on the Marketing Flywheel !
Additionally, if you’re willing to invest more money, it’s worth running some ads. The ideal place to run this campaign will depend on where your target audience is. For example, if you’re a B2B company, LinkedIn ads might be the perfect solution.
3. Create an email flow
Nurture your leads via email by providing amazing content. christian churches email list Do this regularly, but not sparingly: one or two emails per week should be enough.
This way, you’ll be preparing for the sale, after educating your target audience first . What do they want to learn? What obstacles and objections do you need to overcome to convince them to buy?
At the end of your campaign, make an amazing offer. This is the content that will inspire your leads to make a decision.
4. Upsell Knife
As prospects move toward the decision stage, you need to offer something that will keep them moving toward a purchase. This could include a product demo, extended free trial, or special discount.
5. Keep in touch
Don’t forget about your existing customers, instead, continue to reach out to them. Thank them for their purchases, offer additional coupon codes, and engage them on your social media .
The importance of this is that you will either acquire new customers or understand why potential customers are not interested in purchasing. Either way, keep the communication going. For new customers, focus on product education, engagement, and retention. On the other hand, for prospects who have not made a purchase, create a new series of incentives to contact them, on a monthly basis.
How to measure results?
Over time, your business will grow or change focus, so your sales funnel will need to adjust as you diversify your products and services.
A great way to measure the success of your sales funnel is to track your conversion rates . For example, how many people sign up for your email list after clicking on a Google Ads ad ?
Pay close attention to each question below to identify what adjustments are needed:
Are you capturing the attention of enough consumers with your initial content?
Do your prospects trust you enough to provide their contact information?
Have you met your goals for email streams and other marketing efforts?
Do customers come back and buy from you again?
That’s all for today. I hope you enjoyed this article and that it will now be easier to structure your business! If you want to know more, I suggest you read our article on the Marketing Flywheel !