Samsung video featuring a micro-influencer.
Posted: Mon Jan 20, 2025 3:15 am
4. Samsung
Samsung has tapped into the power of micro-influencers for several campaigns to promote different products, from smartphones to smart TVs, as well as a way of life. Most influencers are selected from specific niches related to the Samsung brand, including tech, photography, gaming, music, and general lifestyle.
I love how Samsung shows real people using its products in real ways. For instance, the brand showcased award-winning artist influencer @aerosynlex creating all new artworks live, alongside a showcase of Samsung Frame TVs, which transforms TVs into works of art.
Micro influencer marketing: Samsung using micro influencer artist to promote its TVs
Image Source
The partnership makes total sense and allowed Aerosyn-Lex to albania whatsapp number database remain authentic to his brand and craft while benefiting from Samsung’s platform and the opportunity to participate in the world's largest electronics show.
Similarly, travel and lifestyle micro-influencer @lauramourinhobelbut captured her summer travel memories on a Samsung Galaxy Z Flip6 phone. Again, the content was faithful to her typical style and effortlessly incorporated the brand’s new product.
Image Source
Think Micro
There is often pushback from leadership to pull in the biggest influencers in the game, but I hope this post highlights the value of micro-influencer marketing.
Samsung has tapped into the power of micro-influencers for several campaigns to promote different products, from smartphones to smart TVs, as well as a way of life. Most influencers are selected from specific niches related to the Samsung brand, including tech, photography, gaming, music, and general lifestyle.
I love how Samsung shows real people using its products in real ways. For instance, the brand showcased award-winning artist influencer @aerosynlex creating all new artworks live, alongside a showcase of Samsung Frame TVs, which transforms TVs into works of art.
Micro influencer marketing: Samsung using micro influencer artist to promote its TVs
Image Source
The partnership makes total sense and allowed Aerosyn-Lex to albania whatsapp number database remain authentic to his brand and craft while benefiting from Samsung’s platform and the opportunity to participate in the world's largest electronics show.
Similarly, travel and lifestyle micro-influencer @lauramourinhobelbut captured her summer travel memories on a Samsung Galaxy Z Flip6 phone. Again, the content was faithful to her typical style and effortlessly incorporated the brand’s new product.
Image Source
Think Micro
There is often pushback from leadership to pull in the biggest influencers in the game, but I hope this post highlights the value of micro-influencer marketing.