2. Separate need-to-haves from must-haves.
Posted: Mon Jan 20, 2025 3:37 am
he Ultimate Video Marketing Starter Kit
Access everything you need to get started with video marketing.
Video Script Templates
Video Best Practices
Example Videos
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If there’s one piece of video equipment you should focus on, it’s lighting.
Many believe that having the best camera does the trick, but the truth is that lighting is what makes or breaks the quality of a video.
Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.
Sound is another area to splurge on — specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.
As for everything else (the camera, the lens, the accessories), I think these are great add-ons, but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.
Pro tip: When you’re filming with a smartphone, I armenia whatsapp number database recommend shooting in landscape mode for YouTube but vertical for platforms like TikTok and Instagram Stories. This saves you from having to reshoot or crop later.
Access everything you need to get started with video marketing.
Video Script Templates
Video Best Practices
Example Videos
And More!
Get Your Free Kit
Learn more
If there’s one piece of video equipment you should focus on, it’s lighting.
Many believe that having the best camera does the trick, but the truth is that lighting is what makes or breaks the quality of a video.
Lighting sets the tone and mood of a video, two elements you need to maintain your audience’s attention in a video.
Sound is another area to splurge on — specifically your mics. This will enhance the quality of your video, especially if you have to settle for low-end cameras.
As for everything else (the camera, the lens, the accessories), I think these are great add-ons, but if you’re on a budget, you can make do with low to mid-range options while still getting a high-quality result.
Pro tip: When you’re filming with a smartphone, I armenia whatsapp number database recommend shooting in landscape mode for YouTube but vertical for platforms like TikTok and Instagram Stories. This saves you from having to reshoot or crop later.