7 key positions in Digital Marketing
Posted: Mon Jan 20, 2025 3:37 am
Digital marketing is not just about current trends. It also requires “old school” agents, so to speak. It is about combining content, research and sales in a global strategy, especially in the creation of digital content. These are the key positions:
1. Content Manager: the content strategistKey Positions in Digital Marketing
Image CC: MomentBloom
The content manager researches, executes and evaluates digital content strategies . This involves coordination in all areas of digital marketing : design, copy, SEO/SEM, sales, etc. He or she must be aware of new search trends, user interests and tools to carry out his or her work.
2. Chief Digital Officer (CDO): the old + the new
Image CC: Freevector
The CDO is a manager who combines traditional and digital strategies. We often albania consumer email list lose sight of the fact that digital marketing is about increasing a company's presence and/or sales. The CDO must keep both worlds in balance. The CDO must be an expert in public relations (for example) and also in digital marketing concepts, such as ROI. He or she often answers to investors.
3. Community Manager: the brand representative
Image CC: FrankMib6
The Community Manager is responsible for generating and programming content and interacting with the community. Their work is “in the field,” so they must have constant feedback from the rest of the digital marketing team. A community manager must be creative, curious, and have impeccable communication (written and visual). In addition, they must be familiar with the brand’s objectives, philosophy, and mission.
4. Web Developer, not just for once
1. Content Manager: the content strategistKey Positions in Digital Marketing
Image CC: MomentBloom
The content manager researches, executes and evaluates digital content strategies . This involves coordination in all areas of digital marketing : design, copy, SEO/SEM, sales, etc. He or she must be aware of new search trends, user interests and tools to carry out his or her work.
2. Chief Digital Officer (CDO): the old + the new
Image CC: Freevector
The CDO is a manager who combines traditional and digital strategies. We often albania consumer email list lose sight of the fact that digital marketing is about increasing a company's presence and/or sales. The CDO must keep both worlds in balance. The CDO must be an expert in public relations (for example) and also in digital marketing concepts, such as ROI. He or she often answers to investors.
3. Community Manager: the brand representative
Image CC: FrankMib6
The Community Manager is responsible for generating and programming content and interacting with the community. Their work is “in the field,” so they must have constant feedback from the rest of the digital marketing team. A community manager must be creative, curious, and have impeccable communication (written and visual). In addition, they must be familiar with the brand’s objectives, philosophy, and mission.
4. Web Developer, not just for once