AB Data

Conduct a demographic and psychographic analysis Once you have collected your buyer persona information , the next step is to divide it into demographic and psychographic data, which are as follows: Demographics: Tools like the National Institute of Statistics and Geography (INEGI) in Mexico have a ...

Micromanage campaigns Dynamic managers are used to having to issue directives and ask for corrective action when something doesn't work. And they like this to be done quickly, without wasting time. This isn't bad, but in the world of digital advertising, it's not necessarily the best strategy ...

The most popular options on the market are: Asteroom, Matterport, iStaging or Eye Spy 360. Read about each one, study their features and make a comparison so you know which one is ideal for your business. Planning Make a list of the rooms ahead of time to make sure you don't miss anything. Before ...

The consumer is intelligent, don't use adjectives that are not appropriate. When you launch something to a community that is known for its high expectations, its immediacy and its reaction in Internet time, don't make them wait. If you're not ready, don't launch it. And if you say it will be ...

While the components of this footprint may be assets, they did not necessarily have a strategy, a message, an audience and an objective behind them. So here too it makes sense to identify what is there. A company that has already made an intentional digital strategy. In this case, since intentional ...

Some ideas: Most automation software includes a CRM, so the decision to use these platforms must be made carefully so that you choose the one that best integrates both functionalities. Marketing automation requires setting up and programming its operation. It is not complex, but it takes time and it ...

Multichannel Once we have defined our “ideal client”, we can begin to define how and where to speak to them. As these are Fintechs , our clients will be immersed in the digital age, so effective and transparent communication through all possible channels is essential, providing the client with the ...

Have you ever wondered how big companies manage to be remembered by the majority of the market? Think of a soft drink, a hamburger or a pair of sports shoes. Whatever your mental image may have been, it is probably accompanied by a brand; this is known as a brand positioning strategy. And it refers ...

Keep reading this article and learn about all the benefits, tools and scope of this powerful tool. What is GetResponse Max? GetResponse Max is a tool that will provide you with everything you need to boost your business's marketing efforts. With its powerful features, businesses will be able to ...

By making the ordering process as easy and enjoyable as possible, Domino's has not only built up a loyal following, but has also increased its sales exponentially. Leave your strategy in the hands of experts Adopting the 5 Cs of digital marketing can be a game-changer for restaurants looking to ...