Audiense gives you insight

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Conduct a demographic and psychographic analysis Once you have collected your buyer persona information , the next step is to divide it into demographic and psychographic data, which are as follows: Demographics: Tools like the National Institute of Statistics and Geography (INEGI) in Mexico have a wide range of population statistics, such as age, sex, income, educational level and employment status, collected through national censuses and surveys. In addition, with Google Analytics you can also analyze the demographic profile of consumers who interact with your restaurant 's website , knowing their geographic locations, devices they use and buyer persona browsing behaviors .


Psychographic data: into your buyer spain whatsapp number data personas ’ interests, opinions, and lifestyles by accessing data based on their activities within the platform, such as restaurant pages they like, comments, and other types of interactions. Other tools, such as SEMrush and Google Trends , also analyze search trends and topics of interest in real time to better understand consumers’ motivations and preferences for your restaurant or industry. Step 3: Identify needs and preferences Now let's understand what your buyer persona values ​​most in order to adjust your restaurant 's value proposition . This includes various aspects, such as the type of food, the atmosphere, the quality of service or sustainable practices.