AB Data

How to generate "industrially" sales meetings in B2B? Prospecting has long been the bane of salespeople. However, we know that prospecting and loyalty are the two lungs of turnover and that both are necessary, even if loyalty costs less. I'll let you in on a secret: I no longer prospect , or very ...

Marketing Management IO (MMIO) will be in Boston in the second half of September (from the 16th to the 20th) for " Inbound 2024", the global event for sales, marketing and customer relationship transformation . Beyond the many top speakers (we had the opportunity to attend Barak Obama's conference ...

A bot is a software brick responsible for a specific mission. We are quite far from Wall-E! What defines this little robot is not its appearance, but its role. Here is a very simple example: your telephone answering machine is a bot, because it reacts for you to an external request. In reality, as ...