Educate new visitors on their problems and possible solutions

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A high converting lead generation website tells a story the visitor can relate to, no matter where they are in the sales pipeline. It has multiple pages anticipating and answering questions at different stages in the customer journey.

For example, you need pages that:


Explain how different products or services can help
Introduce your company within a context and explain relevant offers
Highlight your authority within the industry with successful case studies and testimonials
Encourage potential leads to take action through strong copywriting and CTAs
2. Diversify Your Sources of Targeted Traffic
If a website is live on the internet, and there are no visitors coming to it regularly, does it even exist?

Targeted visitors are everything when it comes to lead generation.

There are a lot of marketing strategies you can apply to drive more traffic to your website. For instance, you can do SEO, email marketing, social media marketing, paid ads, etc. What all those techniques require in common is valuable content. Because once you have enough quality pages on your website, you’ll have something to engage new visitors with.

You’ll begin to generate loads of organic traffic from Google each month. All that takes is some SEO optimization and keyword research to meet your target leads where they are.

Or…

You can also enhance your online presence by updating your social media profiles and regularly sharing your content there. And if you have a budget to invest, there’s always the option to do paid ads where you pay an advertising network to get you direct prospects to your lead generation site.

3. Create Captivating Lead Capture Forms
Now that a lot of new visitors are landing on your website, you need to help them give you their contact information.

How do you do that?

It’s simple.

A high-converting lead generation form is easy to find, fill, and submit. In other words, it should take the least amount of clicks from a user to give you their contact details.

Add lead generation forms anywhere you believe a visitor is list of australia cell phone number ready to convert. After all, a potential lead shouldn’t waste five minutes trying to find a way to ask you a question or subscribe to your newsletter.

4. Add Lead Magnets With Strong CTAs
A lead magnet is anything you give away on your website in exchange for the visitor’s contact information. It’s basically a web form that offers something like an ebook or a flipbook, a case study, a product sample, or a free consultation.

Look:

Having lead magnets on your site is a great way to boost conversions and leave a lasting impression on your prospects. But in order for that to work, you need strong copywriting and CTAs to support your lead magnet offers.

You should also test lots of offers with different CTAs to see what converts best. You’ll be surprised by how much you don’t know about your audience if you just continue to experiment and learn.

5. Optimize Your Website For Mobile
Here’s a fun fact for you: