Pictured: Google Analytics home page

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Before you get started connecting Google Analytics to your WordPress site, it's important to understand what it is and how it works.
This platform tracks activity on your site and provides you with key data to help you improve it.
google analytics on wordpress site
Using a piece of code inserted into the header of each page on your site, Google Analytics collects a wide range of information. It can be divided into five categories: Real-time events: What's happening portugal whatsapp number data on your site at the moment you view the report.
Audience: Information about who visits your site, including demographics.
Income: traffic sources.
Behavior: The actions of your site visitors, including button clicks and which of your pages are most popular.
Conversions: An advanced report to use with Google Analytics goals. It will help you track actions like email signups or e-commerce sales.
Here are some examples of specific information you might find in your Google Analytics reports: The number of active users on your site at any given time.
How many people visit your site over a given period of time.
Age, gender and location of your visitors.
Where do your visitors come from: organic search, social media, etc.
Which pages do visitors view and for how long?
Bounce, click and conversion rates.