This trigger is one of the most common in society, once you acquire an offer, according to what served as motivation, right? In this case, we will explore feelings of trust and maturity.
After all, this should be mandatory, since you are offering a product to meet a need, so you are committing to that.
If your business works with subscriptions or guarantees , this trigger can be very useful, as you have to convey confidence that it will be an advantageous choice.
Some phrases like “if the product does not meet your expectations, esinc email list we will refund your money” are standard in this trigger.
Example: New credit from Itaú .
Choice
The market is full of competition, so the consumer has several options to make a purchasing decision.
Here, the same applies to comparisons within your business, with filters to evaluate price, size, brand, color, etc.
Example: Price quote on the JáCotei website .
Source: JáCotei
Simplicity
Although “thinking outside the box” to have good differentiators is great, it all depends on your market niche.
Perhaps your target audience doesn't need very complex or innovative strategies; in fact, they want something simple and reduced, which can get the message across without any major difficulties.
Some expressions that can help are — fast , effective system, shortest path, step by step, uncomplicated , among others.
Example: Commercial from the Extra supermarket about the “Extra Pickup” option.
Curiosity
One of the most explored feelings, curiosity can be applied in many ways, and in Marketing it gains power. After all, it is common for human beings to discover things they do not know.
We can highlight the titles of emails and articles , they will be the first resources to attract the user, so the more intriguing, the better!
Example: Hubify article title.
Common Enemy
Returning to the premise that we offer something to solve a customer's pain, the common enemy trigger matches the idea, being bolder and more transparent .
In this case, we will present the problem objectively, to offer your product or service as a solution. In addition to attracting more customers, it will also bring them closer to your brand, as this action will require humanized communication .
Example: Mercado Livre action against the increase in freight by the Correios company.