According to eCommerce experts Shopify, organic reach increases the reputation and visibility of a page, the number of visits to the website and, therefore, the number of potential users who can become customers or loyal to our brand.
SEO tactics
Search engine optimization is the main tool to increase organic reach. 4 points are key:
1. URLs
It doesn't matter if it's a homepage, a blog post, or a product description. Quality SEO content should have the title, URL, and body of the content in harmony. All of these elements should focus on the topic at hand, including keywords that can be easily identified by a search engine bot.
2. Meta-descriptions
They must be no more than 160 characters long. A user can decide whether to access our website or not just by using these words, which are displayed in the search results. They attract attention and call to action.
3. Writing quality
Search engines now rate writing quality. Although it may seem like a difficult philippines consumer email list element to quantify, there are some basic criteria. For example, sentences should be short and precise. They are also able to identify duplicate or plagiarized content from other sites.
4. Keyword density
The number of keywords is one of the elements that a robot uses to index a site. That is, the number of times a term is repeated in a text. The recommendation varies according to experts between 1% and 3%. What is certain is that it is useless to repeat over and over again what we want the robot to read if our content is not of quality and useful; it will notice that it is spam.
Social networks
Our content must be available on all channels. A large part of organic reach comes not only from search engines, but also from our own community of followers. Strengthening the relationship and attracting new users will increase our organic reach significantly.