How to Write Effective Website Copy

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You know the feeling. You’re staring at a blinking cursor on a blank screen, trying to figure out how to get your website visitors excited about your product or service. It sounds easy. After all, who knows your product better than you do? But most of us were never taught this kind of writing in school, and effective website copywriting is a much different animal than an essay on why Romeo and Juliet were doomed from the start!

To help you get started, or to give your current copy an update, keep these principles in mind:

Know your audience

Ask yourself, who is visiting my site, why are they visiting, and what actions sweden whatsapp number database do I want them to take?

All of your website copy should be written with these answers in mind. Target your message for your specific audience and give them the information they need. Include a very specific call-to-action. This is what you want them to do, and will depend on your goal. It could be filling out a lead form, making a purchase, signing up to volunteer, etc. Here are some examples:

Sign up for our mailing list
Donate $25 to our cause today
Add to cart
Extra credit if your website “knows” where people are coming from, and can direct them to a targeted landing page. If I have a bakery business, someone searching for “wedding cakes” will need very different information than someone searching for “cookies near 94105.”

Less is more

To turn more visitors into buyers, avoid the temptation to over-communicate. Often we’re so proud of our product or service that we want to go on and on about it, but remember that your visitor likely has a few key pieces of information they’re looking for. Find out what these are, and put them right in front of the reader. Your goal here is to give your visitor relevant information quickly.

Being too wordy or specific makes it difficult for visitors to zero in on the info they want, and can distract them from their “mission.” Consider using bullets to make your key points, and use links so readers can easily find more in-depth information if they want it.

Say you’re looking for a new washing machine, would you rather be greeted with this: