Investigating customer satisfaction with your customers goes beyond simply assessing the level of excellence in your team's service . After all, with the information gathered in the survey, it is possible to create an assertive strategic plan.
Check out some objectives of a customer satisfaction survey below.
Know who your customer is
Through customer service research, it is possible to understand a food and beverage email list little better who your company's customers are , as well as what their pain points and needs are.
Anticipate situations
As a company, you need to be prepared for a variety of situations that may arise. Therefore, customer satisfaction surveys are a good way to measure this. For example, with a survey, you can prevent dissatisfied customers from exposing your company on social media, since you will be aware of their dissatisfaction before the fact.
Reveal areas of opportunity
You expect — and probably will — that your customers are truly honest. This way, with the survey, you will know exactly what they are unhappy with and what is good. And this way, you can identify opportunities and communicate them to the relevant departments.
Loyalty
After all, you are trying to find out what pleases that customer. And why do that if not — among other reasons — to get them to do business with your company again? Therefore, customer loyalty is also one of the goals of a satisfaction survey.