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How does this affect customer service? With a unified message, consumers perceive a consistent brand voice and identity . And this translates into efficient customer service, which will produce greater trust and integrity between the consumer and the company. 5.- Social networks as a tool There is no doubt that social media plays a fundamental role in digital marketing today. This is because they are one of the most effective tools due to their wide reach. They also allow for better interaction between the brand and customers. It is also worth noting that it is very easy and inexpensive to promote your products or services through these digital platforms. In addition, they offer the possibility of generating user-generated content (UGC), making users feel part of the company. Through social media you can have a better interaction with customers. But you must be aware that not all messages or comments you receive will be positive and that you must always respond in a professional manner.


In any case, a timely response speaks well of forex broker email leads the brand. 6.- Faster loading and information Loading speed This is an example of how a defect can become a virtue. The fast-paced life of today's consumers makes them increasingly impatient. This has forced everyone who has a website to frequently optimize its loading speed. Users don't wait more than 3 seconds.they simply abandon it . Even Google penalizes websites that don't load fast enough. This has created a positive side effect, which has led to improved speed for many websites. But not only digital marketing is involved, but also traditional marketing. Even the information that is intended to be transmitted through traditional channels has also been forced to reduce its time. For this reason, it is common to see commercial spaces that do not exceed 3 minutes .