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Sharediana Martinsrock Author Vectorauthordiana M___skip To ...brtalk To A honduras email list Consultantwomen's World Cup In Marketing: An Approach To Equality And Lost Opportunitiesluana Diasluana Dias Ago, | Reading: Min✓ Human-created Contentupdated At: //women's World Cup In Marketingneeding Content For Your Company? Find The Best Writers On Writeraccess!try For Freethe Women's World Cup Comes To An End Next Sunday In August, And With It Will Also End The Most Sponsored And Broadcast Women's Sporting Event Of All Time.

I Personally Don't Know Much About Football (And This Article Definitely Won't Be About Matches And Skills), But I Know A Thing Or Two About Marketing, Diversity, Equity And Inclusion. Every Time I Saw A New Headline Talking About The Unprecedented Investment And Sponsorship Achievements Of This Year's Women's World Cup, I Couldn't Help But Wonder: What Took So Long? With This Bittersweet Feeling Of Pride In The Teams' Achievements Women And Discomfort With Companies That Still Ignore Their Potential, I Would Like To Expand The Discussion On How Brands Are Already Using The Women's World Cup To Their Advantage And Where They Are Missing Opportunities.