Update your contact list by deleting emails associated with bounces as you go.
By cleaning your list regularly, you’ll improve its freshness and ensure you’re getting a good score of qualified leads.
When it comes to hard bounces, there’s no way around it: delete them immediately. Some email campaign software will do this automatically for you.
Regarding soft bounces, if the temporary impossibility is later removed (email desaturated, filter disabled, etc.), the email will be delivered. Therefore, leave a (small) leeway when dealing with soft bounces. On the other hand, after three soft bounces to the same recipient, it is wiser to remove their email address from your mailing list.
Tip Confirm registration by email
Set up a subscription with email confirmation - Your database may contain incorrect or fictitious email addresses.
To confirm the subscription, each recipient will iceland whatsapp data need to enter a correct email address, as they will need to view the clickable content that has been sent to them.
This is a double opt-in registration process: a good way to avoid typos and other non-existent emails at an early stage.
Tip Check the technical aspects
Be impeccable when it comes to the technical aspects of your emails. Marketing software will be of great help in guiding you in this regard.
You need to configure the SPF (Sender Policy Framework ) and DKIM (Domain Keys Identified Mail) protocols in your website’s DNS (Domain Name System ) zone and configure the SMTP (Simple Mail Transfer Protocol) server efficiently.
This will make you more identifiable to your recipients’ ISPs (Internet Service Providers) and webmail addresses.
What tools should I use to manage returns?
Features to Look for in Email Marketing Software
To maximize your chances of deliverability, the choice of software solution is important.
It should be powerful enough from a technical point of view and detailed enough in terms of analytics to provide you with the maximum amount of information you need to be able to make a detailed assessment of the success of each of your email campaigns later on.
Simple and effective solutions
Maintaining your recipient base is an essential part of your campaign success.
Some software, such as phpList , is open source . Contact cleaning is also a feature of Sarbacane and SendinBlue.
With ActiveTrail, you can take email error management a step further by automatically correcting deductible typos and input errors.
Advanced options for the more experienced
Some publishers offer a webhook , while other more complex options, such as Mailgun , are genuine infrastructures designed for experts to increase the performance of their basic solution.
Up to a certain point, getting bounces when sending a marketing email isn’t a big deal. But if you don’t take action, your deliverability performance will inevitably decline.
Bounces are a fact of life, but they’re not inevitable: it’s up to you to take steps to turn them into opportunities.