Timely – If you’re posting moldy-oldy content that

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everyone read 3 days ago, forget about it. If you want to stay on top of trends, you’ve gotta keep up with them. Subscribe to Google Alerts around topics related to your business. For example, we get daily emails related to email marketing, content marketing, social media, etc. You can also sign up for and read popular blogs, or subscribe to RSS feeds related to taiwan whatsapp number database your industry. And, search trending topics on Twitter and join LinkedIn Groups. That should keep you and your content current.

Entertaining – Similarly to making your content interesting, you’ve got to make the effort to make it entertaining. Remember, you want real people to read, like and share it. Copyblogger cites some great ideas to provide content that’s not just valuable, but entertaining too. We particularly like this idea: Take two unrelated ideas and mash them up. For instance, What Batman Can teach You About Blogging. Or an example from Jon Morrow; The Tony Soprano School of Leadership. You can use superheros, celebrities, real-life stories, whatever it takes to provide value, but also take your reader on a short and entertaining journey. That’s what’ll keep ’em coming back for more, and that’s the content that will get liked, shared and read.

How will you use these tips to make your content marketing RITE? Let us know!